Valentine’s Day – red roses still in high demand

Feb. 10, 2011 - PRLog -- Valentine’s Day - The day of the year everybody associates with romance, love, Cupid the messenger of love and red roses, cards and candies. Although this day is often described as being too commercial the sentiment is still the most important aspect of the day.

At FlowersMadeEasy.ie, we have been looking into trends of who has been buying what and when for Valentine’s Day over the last few years. There have been some subtle changes over the years with altering consumer patterns in direct response to the dramatic change in our economy and change in consumer needs.

Will the demand for red roses be down in 2011? Will less people buy red roses for Valentine’s Day because of the recession? We do not believe so. It appears that early indications suggest people will be buying more flowers this Valentine’s Day than last year. All indications suggest that although “100 Red Rose Guy” doesn’t appear in Ireland as much anymore, we are certainly seeing that red roses are still the absolute favourite.

From a business point of view, the big question is whether or not growers sell more or less roses than what is required by global demands. The flower business was the first true step towards what is now termed globalisation. With flowers coming into the Dutch auction system from every corner of the world every single day, the local economic conditions tend not to have any impact on the price of roses on the auction. This year it appears that the price has held steady but it is still approximately 300% higher than the annualised average price of a red rose.

From an economic point of view Valentine’s Day is a big day for florists all around the world. Every man is expected to arrive home with red roses or other gifts and surprises. Our figures show that over 15% of men leave their Valentine’s Day orders until the last minute which can only make for a manic rush to find flowers. With Valentine’s Day being on a Monday, we predict that this figure will be as high as it ever has, as the weekend preceding Valentine’s Day gives guys plenty of time to forget about the day.

It seems the current economic situation does not impact Valentine’s Day, in fact florists hope 2011 will be a positive year for their business. As the plush trips away and jet setting weekend breaks are a thing of the past for most, a bouquet of flowers is the perfect token to mark the occasion and to express your love.

At Flowers Made Easy, things are looking very positive for 2011, we have doubled our staff and our space since this time last year. At this stage our Valentine’s Day order volumes are double what they were last year which is a great start to 2011 for us.
-ENDS-

For more information contact Eamonn Grant, Flowers Made Easy LTD. P: 01 2176100 or 086 8055204. E: info@flowersmadeeasy.ie

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