XYIENCE Launches New Flavor: Xenergy Xtreme Fruit Punch in Limited Edition Can Featuring Dan Hardy

Feb. 7, 2011 - PRLog -- LAS VEGAS -XYIENCE, maker of Xenergy the official energy drink of the UFC introduces Xenergy Xtreme Fruit Punch. The refreshing new crimson red drink is a blend of fruit flavors that come from natural sources, including cherry, orange and tangerine. Fruit Punch joins Orange Fuel, Cherry Rush, and Citrus Slam in the Xenergy Xtreme flavor lineup. Like all Xenergy flavors, it is sugar and calorie free, making it a healthy pick-me-up for athletes and MMA fans alike. But this punch also comes with a twist: it is packaged in a limited edition can that features the British mixed martial arts (MMA) fighter Dan Hardy, a UFC welterweight and XYIENCE team athlete. Hardy is known for his speed, striking, and for his signature bright red Mohawk.

“This is really exciting for me and I’m honored that XYIENCE is including me on the newest Xenergy Xtreme flavor,” says Hardy, who is slated to fight on March 26, 2011 at UFC Fight Night 24 in Seattle at the Key Arena. Hardy currently checks in with a 23-8-0 record. “I rely on Xenergy when I’m training and on the go traveling. And I’m looking forward to drinking a cold Fruit Punch after winning my next fight,” he says.

MMA and Xenergy fans can start stocking their fridge with Fruit Punch immediately; effective today Fruit Punch is available for purchase by the case at www.xyience.com.  The 16-ounce cans hit the shelves of select grocery and convenience stores throughout the United States and Canada later this spring.

Like all of XYIENCE’s Xenergy drinks, Fruit Punch delivers a sustained energy boost through a combination of caffeine that’s equivalent to about a cup of coffee and a blend of B complex vitamins. The latter is believed to aid in energy production and digestion as well as increasing mental clarity, reaction time, and alertness, all of which are vital for athletic performance. Xenergy also contains potassium, which preserves muscular strength, maintains appropriate blood sugar levels by metabolizing sugar to glycogen, and reduces blood pressure .
                        
“We are thrilled to be able to deliver a great new Xenergy flavor in a can that features one of our athletes,” says Jessica Hughes, XYIENCE’s director of marketing and fighter relations. “We know how passionate MMA fans are, and we are constantly looking for ways to help them connect with that passion through our brand.”

For more information on Xenergy Xtreme Fruit Punch or any of the Xenergy flavors, please visit www.xyience.com

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.