Follow on Google News News By Tag * Classroom * Commercial * Competition * Courageous Persuaders * Dada * High School * Middle School * Naias * Scholarship * Students * Teen * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | Courageous Persuaders Video Competition Entry Deadline Fast ApproachingCourageous Persuaders program harnesses creativity to deliver youth-to-youth message about dangers of underage drinking
By: Sandy Herp Courageous Persuaders is a competition- “This high school competition awards creativity and persuasiveness,” The DADA Education Foundation also announced the Awards Celebration will be held at the Troy Marriott on May 19, 2011, complete with red carpet, strolling supper and an enhanced awards presentation hosted by Detroit Fox 2 News Anchor Huel Perkins. The Courageous Persuaders program was created in 2000 by Oakland County District Judge Michael A. Martone and John Barczyk, a local McCann-Erickson advertising executive. In 2007, the DADA became the primary sponsor and administrator of the Courageous Persuaders program through its DADA Education Foundation. Last year, the contest drew 743 entries from 1,196 students in 45 states. Winning entries are eligible for the following scholarship awards: Grand Prize: $3,000 First Place: $1,500 Second Place: $1,000 Third Place: $500 Additionally, special awards are also presented by Courageous Persuaders partners: Lindsey Renee Cianciolo Family Memorial Scholarship: Adcraft Club of Detroit Award: $2,000 – presented to the commercial that conveyed factual information about the dangers of alcohol use New York festivals: $2,000 – chosen based on the commercial’s effectiveness to inform and inspire Wall Street Journal Award: $2,000 – chosen among the most persuasive commercials, as judged by middle school students State Farm Insurance: $1,000 – awarded to a Michigan-based entry on the dangers of drinking and driving College for Creative Studies Award: $250 – based on the creativity of the commercial Courageous Leader Award – presented to a special teacher for his or her extraordinary support of the Courageous Persuaders program Seavitt announced that Courageous Persuaders has created a satellite program in San Diego, Cal. The program, administered by the New Car Dealers Association of San Diego County (NCDA), will be a regional program, awarding scholarships of $2,500, $1,500, and $1,000 for first, second and third place, respectively, to students of San Diego County. Winners are selected after several rounds of judging. During the first round, a panel from the DADA views the entries and identifies the top 60 contenders. Those entries are then reviewed by students at middle schools, who complete questionnaires. Results of the questionnaires determine the winners. To view the winning commercials and/or enter the 2011 competition, visit the Web site at http://www.courageouspersuaders.com, or contact Sandy Herp at 248.283.5138 or sherp@dada.org. About the DADA Education Foundation The mission of the DADA Education Foundation is to promote excellence in education through quality programs and leadership. In addition to the Courageous Persuaders program, the Foundation also administers Education Day at the North American International Auto Show (NAIAS) and the NAIAS Poster Contest. About Detroit Auto Dealers Association (DADA) The DADA was founded in 1907 by 17 local car dealers, and has grown to more than 220 member car and truck dealers who donate their time and resources to a host of community activities. Currently, the DADA members collectively employ more than 16,000 people. Many members participate in the NAIAS, LLC, which is responsible for the production of the North American International Auto Show (NAIAS). The most significant charitable venture of the DADA is the annual NAIAS Charity Preview, which has raised more than $44 million for children’s charities in southeastern Michigan since 1976. To find out more, visit http://www.dada.org and http://www.naias.com. Contact: Sandy Herp, Tel: (248) 283-5138, sherp@dada.org Source: The Detroit Auto Dealers Association # # # The mission of the DADA Education Foundation is to promote excellence in education through quality programs and leadership. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|