Get Deprogrammed At The Superbowl
Feb. 3, 2011
-- For Super Bowl XLV coming up this Sunday, Hyundai is going to lift the veil on one of the longest standing conspiracies in the automotive industry. What is that conspiracy you ask? The conspiracy that Hyundai is trying to get you away from is that consumers have been conditioned to purchase boring compact cars for practicality and reliability, and accept uninspired design, cramped interiors, and limited innovation.
Hyundai is advising people to “Snap Out of It” with a two-part therapy session that will go on during the Super Bowl. The first session or spot called “Hynotized”
will give you the starting boost. Then Hyundai will give you a healing session called “Deprogramming.”
These ads will feature the all-new Elantra as treatment for the malaise afflicting the long-suffering compact car shopper.
"We love the Super Bowl's ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra," said John Krafcik, president and CEO, Hyundai Motor America. "Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted."
The 2011 Elantra sets the bar in the compact sedan category offering modern design, outstanding fuel economy, loads of comfort and convenience features at a low starting price of $14,830. Unique in the compact car segment, every 2011 Elantra sedan has a 40-mpg highway fuel economy rating, with no extra-cost fuel economy packages required.
Edmond Hyundai is a new Hyundai and used car dealership located off Broadway Extension in Oklahoma City, Oklahoma. Visit us at http://www.edmondhyundai.com
. If you are interested in a specific Hyundai vehicle, we are here to fit your needs: Accent, Azera, Elantra, Elantra Touring, Equus, Genesis Coupe, Genesis, Santa Fe, Sonata, Sonata Hybrid, Tucson, Veracruz.
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Edmond Hyundai is a new Hyundai and used car dealership located in north Oklahoma City and south Edmond. We sell Hyundai parts and accessories. We service and repair all models of cars, trucks, vans and suv. Visit us at http://www.edmondhyundai.com