Talent Management: Yves Saint Laurent’s Belle d’Opium Ad Banned

Talent Management usually loves Yves Saint Laurent’s ads, but their latest one has caused a bit of a stir.
By: Jennifer Denby
Feb. 3, 2011 - PRLog -- The TV advertisement, which is for YSL’s fragrance Belle d'Opium, sees the character 'Belle' played by French actress Melanie Thierry – you may know her from the 2008 film Babylon A.D.

Thierry is featured dancing expressively to music in a scene which was choreographed by award-winning dancer Akram Khan, MBE.

Khan devised the movements – in which Thierry is seen running her finger along the inside of her arm – around a concept focusing on the simple and profound.

Unfortunately, that’s not how UK viewers saw it. The Advertising Standards Authority (ASA) received thirteen complaints claiming Thierry's movements simulated drug use.

In response, a spokesperson for YSL Beauté said: "The advertisement was not intended to make any reference to drug culture, but to promote the sensuality and seductive qualities of the fragrance in keeping with the Opium brand which was launched by Yves Saint Laurent over thirty years ago."

Whether we agree or not, the ad has now been banned in the UK – but we’re sure that won’t stop the masses, Talent Management girls included, from buying the fragrance.

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About Talent Management

Talent Management is a nationwide talent agency helping clients find the talent they need, every day. We've been active in the talent business for almost two decades, connecting models, actors, dancers, singers, entertainers and musicians to business and helping new talent promote themselves with an agency. If you're interested in becoming a model, actor, singer, dancer, entertainer or musician, you can apply at the Talent Management site - http://www.talentmanagement.com/

If you need to find a talent, you'll discover we are a responsive and capable talent agency with a broad range of models, actors, dancers, singers, entertainers and musicians available.

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Tags:Talent Management, Yves Saint Laurent, Belle D’opium, Ad Banned, Ysl Beauté, Ysl, Melanie Thierry, Opium
Industry:Advertising, Beauty, Fashion
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