Scott Chevrolet of Allentown PA Announces Chevrolet's Plans for Super Bowl Presence

Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of “Glee,” the FOX hit musical comedy.
By: Scott Chevrolet
 
Feb. 2, 2011 - PRLog -- Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of “Glee,” the FOX hit musical comedy. Scott Chevrolet of Allentown PA (http://scottcars.com/Chevrolet/) looks forward to seeing these great ads showcasing high-quality Chevy vehicles.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.

“Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?” said Joel Ewanick, global chief marketing officer of General Motors. “Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend’s Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro.”

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the “Glee” episode following the Super Bowl, where the classic song “See the U.S.A. in your Chevrolet” plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: “Misunderstanding,” featuring the Cruze Eco; “Discovery,” highlighting the Volt; “Tommy,” highlighting the Silverado HD; and “Al’s Chevrolet,” starring the Camaro. The “Glee” commercial also will run during the game. “Ms. Evelyn,” featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

“This combination of commercials highlights today’s diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how ‘Chevy Runs Deep,’” said Ewanick. “You’re going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books.”

All of this year’s Super Bowl ads were created by Chevrolet’s agency of record, Goodby, Silverstein & Partners. Chevrolet advertising returns to the Super Bowl after a four-year absence.

Scott Chevrolet is located in Allentown, PA, on the Lehigh Automile and sells a large selection of new Chevy vehicles.

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Scott Cars is located in Allentown PA and sells a large selection of Mazda, Volvo, Cadillac, Chevrolet, and preowned vehicles.
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Source:Scott Chevrolet
Email:***@gmail.com Email Verified
Zip:18103
Tags:Chevrolet, Chevy, Allentown, Allentown Pa, Lehigh, Lehigh Valley, Chevy Cruze, Chevrolet Cruze, Camaro, Silverado Hd
Industry:Automotive
Location:Allentown - Pennsylvania - United States
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