Subaru of America, Inc. Reports Record January 2011 Sales-Bill Rapp Subaru-Syracuse NY

Feb. 2, 2011 - PRLog -- On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010. Bill Rapp Subaru of Syracuse NY (http://billrappsubaru.com) is pleased to have contributed to this success for January.

Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter Marketing programs such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half-time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

"2011 promises to be another great year for the Subaru brand," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "We are pleased to be beginning 2011 as we finished 2010, by setting records. This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21%. Our franchise continues to be on a roll."

Bill Rapp Subaru is located at the corner of Burnet and Thompson in Syracuse NY and sells a large selection of Subarus.

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Bill Rapp Superstore is located at the cornet of Burnet and Thompson in Syracuse NY and sells a large selection of Nissan, Subaru, Buick, GMC and preowned vehicles.