Re-branding of Website Logo

Feb. 1, 2011 - PRLog -- The logo depicts a plane flying upwards through various shades of blue. The blue represents two things, one being the different layers of atmosphere, and the other being the corporate colour of our official company logo. The plane adopts a sleek design and is shown flying through the higher levels of atmosphere. What the logo essentially means is that the company, whilst keeping true to its fundamental values and core businesses, is transforming itself into a new-age travel specialist and seeking to achieve stratospheric heights in terms of service and product quality and business performances.

Andy Wong, Marketing Manager of New Shan Travel said, "The new logo represents the digital arm of our business, which of course, is still powered by the New Shan Group, and the logo provides a refreshing feel and energises the overall user experience of the website. It is aimed at enticing more young professionals and savvy internet users who tend to place more emphasis on user experience and brand identity. We want this target group of people to relate better to the brand identity, and to feel they are engaging a business that knows what they want."

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About New Shan Travel

From its original set-up in 1972 as an 8-staff outfit providing solely ticketing services, New Shan Travel Service Pte. Ltd. has evolved progressively to become one of the biggest and most respected travel agencies in Singapore. Its staff strength of 140 provides a full spectrum of travel-related services, such as flights reservations and ticketing, group tour and free & easy packages, hotel reservations, visa arrangements, corporate ticketing, wholesale ticketing, and incentive tours. Indeed, New Shan Travel is a one-stop shop dedicated to providing all your traveling needs.

For more information, please visit www.newshan.com

For press enquiries, please contact:

Coby Goh
Marketing Executive
Direct telephone: (65) 6221 9333
Email: cobygoh@newshan.com.sg