Marketing Company Offers Free Services

Feb. 1, 2011 - PRLog -- FREE is a business model. Just ask the founders of the world’s most popular search engine. They’ve been doing it for years now and they’ve continued to grow because of it.

You might say, “Sure, Google can offer free services because they sell advertising on their website. Besides, they are worth billions!”

Yes, they are worth billions… NOW. But they weren’t always the number one search engine on the planet. They started at the bottom like everyone else and they’ve always offered their most popular services at no cost. One of the most popular and useful things they offer free is web based email, including email accounts for businesses. You can also build and publish websites at no cost, and create documents and spreadsheets without paying for software (sorry, Microsoft Office). That’s not all they offer for free - there’s Google Earth (explore the world from your computer), Translate (view web pages in other languages), You Tube (watch, upload and share videos), and the list goes on and on. For more information visit http://Google.com and click on “more” at the top of the page.

So, if giants like Google are offering free services, why not your business? There must be something that you can offer at no cost to the public – something that has value, but doesn’t significantly increase your cost of doing business. Can’t think of anything? How about free advice? Your company is an expert in your field, why not use your expertise and offer free advice in the form of a blog or e-newsletter? It doesn’t cost you much, but it can be invaluable to someone who may need your paid services later.

AAA Phone On Hold is a message on hold provider who has been in the marketing business for over 26 years. They are experts at marketing to callers while they are waiting on hold. The company falls into the category of a small business, according to the size regulations set by the U.S. Small Business Administration, yet they provide some services free to the public.

In 2009, they began offering free generic phone on hold messages available as MP3 downloads on their website http://AAAPhoneOnHold.com. These free audios can be loaded into a message player (http://aaamediallc.com/onholdplayers) and when a caller is placed on hold, they will hear messages such as, “Your call is important to us. Please hold and a representative will be right with you.” These messages include background music and play continuously while callers are holding. Of course, if you want custom messages that mention the name of your business, location, and promote your products and/or services, they offer programs that cost as little as 82 cents per day.

In 2010, AAA Phone On Hold started a blog on their website which offers free marketing advice, as well as ideas on how your company can become more environmentally conscious by reducing its carbon footprint. Dolena Livolsi, AAA Phone On Hold’s Director of Operations told us, “Being green is more than just a marketing strategy… it’s a way of living and doing business that not only helps sustain our planet – it saves us money.”

I hope this gives you a better understanding of the saying, “Free is a business model.” Not only does it foster goodwill, it’s a great marketing tool that makes good business sense. Now, what is your business going to do for FREE?

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