Personal Training Institute® Stretching Westward

Feb. 1, 2011 - PRLog -- Jericho, NY, February 1, 2011 – Personal Training Institute (PTI) will soon bring its unique one-to-one approach to fitness and nutrition concept to California, with its first franchise anticipated to open in Southern California in late February/early March. New owner and President, Joe Hlavenka of North Hollywood, reports that construction is well underway at the new site located at 16350 Ventura Boulevard in Encino.

“The PTI combination of strength training and nutrition guidance, provided one-to-one to each member, seems like the perfect fit for the Southern California lifestyle.” Hlavenka commented, adding, “I’m looking forward to providing the opportunity, the incentive and the inspiration to improve the quality of life for each of my PTI members, one life at a time.”

Experienced in marketing and PR, Hlavenka has been providing pro-bono marketing and PR for Community Counts, while providing strategic marketing support in his role as a board member for the National Human Resources Association – LA Affiliate. He was Director of Marketing Communications for St. Jude Medical and was the Principal in a medical marketing communications company, The H is Silent.  Wanting to build upon his personal dedication to fitness (he has run six marathons and multiple duathlons) and his strengths in the areas of sports, health and wellness, Hlavenka was drawn to PTI because of its unique personalized approach to fitness and nutrition.

For further information about this location, call Joe Hlavenka at, 818-783-4792 (as of 2/11/2011) or, email him at, Encino@personaltraininginstitute.com.

Interested in being a part of this dynamic and growing fitness franchise? Visit www.ptifranchise.com or text “ownpti” to 48510.

PERSONAL TRAINING INSTITUTE: PTI has been changing lives since 1987 by combining its proven integrated program that encompasses one-to-one strength training and customized nutrition counseling for every client. Ranked in Entrepreneur’s “Franchise 500,” PTI was also named among “Top 50 Franchises – for franchisee satisfaction” by Franchise Business Review. This results-oriented franchise is growing nationwide to help members and owners to achieve their goals. Visit www.ptifranchise.com for more information.

CONTACT: Carol Kur, MSRD 516-342-9064 x16 or ckur@personaltraininginstitute.com or Karin Machusic, PR Consultant to PTI at 925-524-4334 or kjmachusic@msn.com.

# # #

PTI has been changing lives since 1987 by combining its proven integrated program that encompasses one-to-one strength training and customized nutrition counseling for every client. Ranked in Entrepreneur’s “Franchise 500,” PTI was also named among “Top 50 Franchises – for franchisee satisfaction” by Franchise Business Review. This results-oriented franchise is growing nationwide to help members and owners to achieve their goals.