Latinos as Job Creators:Latinnovating, 1st Book of Latino-Led Innovation in Green Economy,Available

Feb. 1, 2011 - PRLog -- The author has already received several endorsements from the business and education community.

Magda Cardenas, Director of Marketing and Communications for the Greater Washington D.C. Hispanic Chamber of Commerce states “Graciela highlights incredible success stories of Latino leaders not only participating in but creating business opportunities in the green economy. These stories are a true source for inspiration for young people and for professionals in transition. As Hispanic-owned businesses play an increasingly important role as engines driving economic recovery, Latinnovating shows us how this community is also making a difference towards a better planet.”

Héctor M. González, College and Career Coach at a Chicago high school said, “These powerful stories will make a huge impact on many Latinos who today are in the same situation as these leaders once were. As educators we need to share these unique and important stories with the young people we serve.”

The book’s video trailer captures the essence of the book’s stories and its inspirational message to students planning their futures. http://www.youtube.com/watch?v=JCuM-T8QiWE



Ms. Tiscareño-Sato shares, “I have written these 10 case studies to provide our young people and job seekers information and inspiration they can immediately use to position themselves for the green economy. I’ve chosen innovation leaders, men and women who are Latinos, to demonstrate to mainstream America that educated Latinos are applying their work ethic, talent, innovative thinking, culturally-ingrained environmental advocacy, and creative spirit to improve America for all Americans.”

Latinnovating was written for high school and college students, plus professionals in transition, who are seeking to make wise choices about future career paths as our American economy undergoes massive transformation. Readers will immediately benefit from the content of the book which includes:
•   Success stories of sustainable businesses in 10 different sectors of the economy including our energy grid, industrial lighting systems, commercial printing, packaging, communications, green building techniques, venture capital and much more. You will gain insight into 10 different industries in one book.
•   The personal, educational and professional journeys taken by the featured innovators.
•   Insider perspectives and resource recommendations to act on immediately.

Purchase Latinnovating now at a significant pre-order discount at http://www.latinnovating.com. Those buying before March 15th will be listed in the book as a charter supporter of the Latinnovating project. Individuals or groups pre-ordering ten or more books will also be listed on the Latinnovating website.

The author will be the Distinguished Lecturer at TSU-San Marcos on February 15th, kicking off the university’s Business Leadership Week events. http://www.business.txstate.edu/businessleadershipweek/sp...
Business schools, youth leadership programs, high schools, non-profit associations and other groups wishing to invite Graciela to speak on Latino leadership and entrepreneurship in the emerging green economy and should contact her directly through the book’s website. You can also become a fan of Latinnovating through Facebook and follow via Twitter.  

“I’m determined to provide young people with successful role models that many of them do not have. I want to show them real examples of how the path to success in our new economy, now more than ever, leads through higher education. Latinnovating’s storytellers are Latinos; the opportunities they’re creating are for everyone,” Tiscareño-Sato states.

About the Author of Latinnovating (ISBN: 978-0-9829419-4-2)
Ms. Tiscareño-Sato led the Green Enterprise Initiative at a Munich-headquartered software communications company before becoming an entrepreneur. There she helped global enterprises understand the economic and sustainability benefits of collaboration technologies. Today she runs her own marketing and communications excellence firm helping organizations to promote people, events and products. She has published extensively in the U.S. and European trade media, including Environmental Leader, the National Society of Hispanic MBA’s magazine Hispanic MBA, Communications News, Enterprise Technology Management and many others. She was honored by LATINA Style Magazine as the San Francisco Bay Area “Entrepreneur of the Year” in May. She is a key organizer of the Silicon Valley Latino Leadership Summit (http://2011svlls.eventbrite.com/) with San Jose-based author friend Frank Carbajal. She will launch her book at the 2011 Summit at Stanford University on May 14.  Graciela is a graduate of UC Berkeley and an active mentor to Latino youth. She completed a master’s degree in international management from Whitworth College in Spokane, Washington while serving as an officer and instructor navigator on active duty with the U.S. Air Force. She lives in the San Francisco Bay Area with her family.

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Author is Founder and Chief Creative Officer of Gracefully Global Group, LLC, a marketing and communications excellence firm specializing in promoting people, events and products through compelling, memorable stories that inspire action.