Google is Winning in 21st Century Business

Will Marre celebrates Google’s 21st century business model that focuses on employee engagement and innovation as part of his “Apple to Zappos” research study.
 
 
Jan. 31, 2011 - PRLog -- Will Marre, leadership expert and author of Save the World and Still Be Home For Dinner, highlights Google as part of his “Apple to Zappos” research campaign.  According to Marre, today’s leaders can learn a lot from Google’s leadership culture that has made Google the billion-dollar powerhouse it is today.

“Apple to Zappos: Leadership Lessons From Today’s Successful Leaders Who Are Doing Things No One Else Is” (see http://www.willmarre.com/wm/21-companies-leadership-research/) is today’s up-to-the minute story of how innovative companies are thriving by turning business-as-usual upside down. Through data research, executive interviews and in-the-trenches client projects with many of today’s thriving companies, Marré is discovering what successful companies are doing in today’s challenging environment that average companies are not.  

According to Marre, Google is a great example of 21st century leadership.  In an attempt to recapture the free-wheeling entrepreneurial spirit of the company’s youth and break down the bureaucracy that has accompanied its growth, Google has reorganized their top leadership and named one of Google’s co-founders, Larry Page, as CEO “My goal,” says Page, “is to run Google at the pace and with the soul and passion of a startup” (See http://abcnews.go.com/Business/wireStory?id=12727436&page=1).

One of Google’s main strategies to achieve new innovation and drive company growth, according to Marre, is employee engagement. He states, “In our Apple to Zappos research we have found that employee engagement is a driving factor when it comes to success in 21st century business.  Turned-on people think more creatively and work more productively.”  He continues, “It turns out Google has lots of cool stuff up its inventive sleeve, mostly because they’ve systematically turned their workforce loose to think.  Now they will try to turn them loose to execute.  That matters.”  

Google’s Top 10 Reasons to Work at Google used in recruiting sums up their approach to their employees:  1) Lend a helping hand, 2) Life is beautiful, 3) Appreciation is the best motivation, 4) Work and play are not mutually exclusive, 5) We love our employees, and we want them to know it, 6) Innovation is our bloodline. 7) Good company everywhere you look, 8) Uniting the world, one user at a time, 9) Boldly go where no one has gone before, and 10) There is such a thing as a free lunch after all.
Marre states, “While many people dismiss Google’s policies toward employees as indulgent and only possible because their profitability is stratospheric, others wonder if their employee-centric attitude is what drives out-of-this-world profits as we move from the era of workforce to ‘talentforce.’”

Visit http://www.willmarre.com/blog to follow Marre’s research and to nominate companies to be included in “Apples to Zappos.”  

About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide.  He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.

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About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.
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