Jessica London® launches Spring 2011 Collection

Jan. 31, 2011 - PRLog -- New York, NY – Jessica London®, a plus size women’s apparel brand in the portfolio of Redcats USA’s OneStopPlus.com division, announced today the launch of its “There’s something special happening this Spring” campaign focused on what’s new for this industry-leading fashion brand for the upcoming season!  (To help celebrate, Jessica London is offering free shipping on orders of $75 or more!)  Visit www.JessicaLondon.com/SpringSpecial to learn more.

Jessica London® (http://www.avenue.com/staticpage/contentpage_jl.aspx?pagename=PRofferShipping011411&affiliate_id=024&affiliate_location_id=02) has designed a beautiful portfolio of Spring leather with more colors and styles, as well as high definition denim with new and improved fit jeans specially made for the plus size woman. The collection also features modernized fits on all its pants (denim, career pants and suits) and a broader selection of plus size dresses.

In addition, Jessica London® (http://www.avenue.com/staticpage/contentpage_jl.aspx?pagename=PRofferShipping011411&affiliate_id=024&affiliate_location_id=02) has launched a “What’s your sign?” swimsuit campaign of swim solutions for all body types. Plus size women can get their best-ever swimsuit fit by choosing the solution most suitable for their body type: bust support, tummy control or hip hider.  To learn more, customers can check out the “What’s your sign?” video posted at jessicalondon.com.

For Jessica London® Facebook fans, the brand will make shopping easier by posting an “item of the week” beginning late January!  Plus, trend-setters can read fashion news live from New York City by accessing the “JL Buzz” page at jessicalondon.com.

“The Jessica London team has created excitement in the plus size industry with the launch of our Spring campaign and the rollout of an unbelievably gorgeous fashion collection,” said John Mallon, Vice President/General Brand Manager for Jessica London®.  “Customers will also notice a change in our creative layout with many of our images shot on location in Miami versus a studio, as well as the addition of fresh new faces.”

Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.  

Visit JessicaLondon.com (http://www.avenue.com/staticpage/contentpage_jl.aspx?page...) to order from Jessica London®’s 2011 Spring Collection, or call (800) 784-1667 anytime 24/7.  You can also find fabulous Jessica London® fashions at OneStopPlus.com, the world’s first and only web-mall for plus size women and big and tall men.  

Customers and fans can stay up-to-date with the latest Jessica London® styles via the brand's official blog, Facebook and Twitter pages, as well as OneStopPlus.com’s online web magazine created to share fashion tips, hot trends and new products.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear.  Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 17 brands in home shopping : Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids, Castaluna and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@redcatsusa.com
212-502-9315

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About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.