Models Direct: Prada Won’t Be Teaming Up With A High Street Brand Anytime Soon

Jan. 28, 2011 - PRLog -- We’ve seen collections from Lanvin for H&M, Roland Mouret for Gap, Celia Birtwell at Topshop, and of course, those ever popular Designers at Debenhams, but Miuccia Prada says don’t expect a collaboration from her.  

“I have never even considered it and I’ve explained why. It’s because I don’t like the idea of a bad copy of what one does for the main brand,” Miuccia Prada told WWD.

“If I had an ingenious idea to do fashion that costs less but that wasn’t a bad copy of something else, with completely different criteria and ways of doing things, I would do it. Also for myself, it would be an ingenious idea. For now, what I see more or less is the bad copy. Also with clothes that cost little, you need to ask why they cost so little. Because no one ever asks themselves that,” she added.

Although Miuccia seems to be aware of the demand, she told WWD that she will continue to resist the idea: “It’s what everyone wants and I resist it because I want to be relevant in my own way.

“I try to simplify my ideas and make them more simple but beyond a certain point, the simplification is not a positive thing.…So extracting the essence of a brand so that a brand is just a bow, the brand is just a heart, the brand is just black…everyone would want that. Even the customers would want that. The majority of people want to just sell.”

Although the team at Models Direct (http://www.modelsdirect.com) aren’t denying that we’d love to see Prada more financially assessable, Miuccia does have a point – a point highlighted by the disappointment many felt over Karl Lagerfeld’s collection at H&M, which left us wondering, if luxury is so accessible, is it luxury anymore?

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