Blockbuster.com.au officially launches with rich movie-focused content

Jan. 27, 2011 - PRLog -- The key content features include:

•   The latest blockbuster trailers
•   Latest Blu Ray and DVD Releases
•   Movie news and gossip
•   Star interviews
•   Movie reviews
•   Technology stories
•   Extensive library of old and new movies

•   Information on TV shows on DVD
•   In-store offers & coupons
•   User ratings & comments
•   Games and downloads for all ages
•   Competitions
•   Store locator
•   BB Kids Movies and VIP Members sections

The increased interactivity of the site compliments the customers' in-store experience said Dennis Banfield, General Manager Operations Australia/New Zealand.

"Blockbuster is the home of entertainment and our new site content reflects this philosophy. Customers can watch the latest blockbuster trailers and star interviews, catch up on the latest film news and gossip, and get get hold of special in-store vouchers and coupons.

We have seen a marked increase in site traffic following the roll-out of the new site content and there are plans afoot for the website to boost this even further" said Dennis.

Visit http://www.blockbuster.com.au to see the changes!

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Blockbuster Australia Pty Ltd is an independent company, owned by Australian company Franchise Entertainment Group since 2007. Blockbuster Australia is based on an owner-operator franchise business model which has been the cornerstone of company’s resilience and success in this market. With over 280 stores nationwide and a strong membership base, Blockbuster is a leading home entertainment brand that has evolved its business through VHS, DVD and Blu-ray. The company’s history, intimacy, and knowledge of the Australian market places it in a strong position to create a different Blockbuster experience for customers and become the pre-eminent home entertainment destination in Australia.