Recently released market study: Thailand Tourism Report Q1 2011

Recently published research from Business Monitor International, "Thailand Tourism Report Q1 2011", is now available at Fast Market Research
 
Jan. 28, 2011 - PRLog -- Thailand's tourism industry continued to recover in the third quarter of 2010, despite a dip in arrivals in April and May due to a prolonged period of social unrest in Bangkok. In Q310, tourist arrivals totalled 3.69mn, representing year-on-year (y-o-y) growth of 10.8%. This was slightly below the rate registered in H110 of 13.7% y-o-y growth, reflecting the traditionally lower arrivals during low season. Overall, arrivals in the first nine months of the year grew by 13.3% y-o-y, an impressive recovery from the 5.0% fall in arrivals experienced in 2009.

It is a positive sign that Thailand's tourist industry has recovered so strongly from the 2008-2009 downturn and is testament Thailand's ongoing attractiveness as a tourist destination, despite the sporadic outbreaks of social unrest. Much of this unrest has been concentrated around Bangkok, with the coastal tourist areas largely unaffected. As such, we expect tourist arrivals will have continued to pick up, with the high season around Christmas providing a good end to the year.

Thai AirAsia Prepares For Competitive 2011

Thai AirAsia, the largest low-cost airline in the country, is preparing to combat increased competition in 2011, when the new budget airline Thai Tiger is due to be launched. Thai AirAsia will increase its domestic flights in 2011 and will also expand its fleet, with four new Airbuses scheduled for delivery. The airline has established a market share of 25.0% in 2010, second only to Thai Airways, which had 40.9%. However, the airline is concerned that its market share may be under threat at a time when it is only just beginning to recover from the tourist industry downturn. In 2009, Thai AirAsia posted a net loss of US$10.1mn, but it expected to return to profit in 2010, targeting US$40.2mn.

Focus On Krabi

With the winter season approaching, Thailand's coastal provinces can look forward to a boom during the traditional season. In particular, Krabi, on the southwest coast near the Andaman Sea, is a popular location for tourists. Krabi has a number of cultural sites but its main attractions are its beautiful beaches, particularly on the islands scattered along its coast line.

Owing to its popularity, Krabi offers a wide variety of accommodation. The islands provide offer opportunities for high-end resorts, as well as package holidays and backpacker accommodation. The province is also known for its entertainment options, with a large number of bars and restaurants. One of the most famous parts of Krabi is the small archipelago of Ko Phi Phi. Although not as major a tourist destination as Phuket or Ko Samui, Ko Phi Phi is becoming increasingly popular and this is reflected in the standard of accommodation.

Krabi was largely unaffected by the political unrest in Q210, mostly because of its distance from Bangkok and because most tourists fly to Krabi Airport rather than stopping over in Bangkok. As a result, tourist arrivals continued to rise throughout 2010, recovering from the downturn in 2009.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/110372_thailand_tourism_report...


Report Table of Contents:

Executive Summary
SWOT Analysis
- Thailand Tourism SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals Data, 2007-2014
- Accommodation
- Table: Accommodation Data, 2007-2014
- Expenditure
- Table: Tourism Expenditure & Economic Impact, 2007-2014
- Inbound Tourism
- Table: Inbound Tourism Data, 2007-2014
- Outbound Tourism
- Table: Outbound Tourism Data, 2007-2014
Market Overview - Travel
- Commercial Airlines
- Problems At Suvarnabhumi Airport
- Global Oil Products Price Outlook
- Table: Oil Products Price Assumptions, 2010 (US$/bbl)
- Table: Oil Product Price Forecasts, 2008-2015 (US$/bbl)
Market Overview - Hospitality
- Tourism Infrastructure
- Accommodation
- Special Focus: Ecotourism
- Regional Case Study: InterContinental Hotels Group (Asia Pacific)
H1N1 And H5N1 Update
Business Environment Outlook
- Table: Asia Travel And Tourism Business Environment Ratings
- BMI's Security Ratings
- Table: Asia Pacific Regional Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- Thailand's Security Risk Ratings
- City Terrorism Ratings
- Table: BMI's Asia City Terrorism Index
- South East Asia Security Overview
Global Assumptions
- Table: Global Assumptions, 2009-2014
- Table: Global And Regional Real GDP Growth And Exchange Rates, 2009-2012
- Table: BMI And Consensus Forecasts, 2010-2011 (%)
- Table: Developed States Real GDP Growth Forecasts, 2009-2012 (%)
- Table: Emerging Markets Aggregate Growth, 2009-2012 (%)
Company Profiles
- Dusit Thani Hotels & Resorts
- Centara Hotels & Resorts
- Thai Airways International
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Business Environment Indicators
- Table: Weighting of Components
- City Terrorism Ratings
- Table: City Terrorism Risk Methodology
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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