Tom Marx Will Present Web Marketing Strategy at 2011 Virtual Aftermarket eForum

Jan. 27, 2011 - PRLog -- (San Rafael, CA) – Tom Marx, president and CEO of The Marx Group, will present "Content is King in a Web Marketing Strategy for Top Line Growth" at the 2011 Virtual Aftermarket eForum™. Now in its tenth year, the eForum is produced as a virtual Web conference with live content and networking on Wednesday, Feb. 2, 2011.

"There’s no question that online sales of aftermarket products are growing rapidly," said Marx. "Both DIFM and DIY customers are using the Web to identify the right parts and collect pricing and information before they make a purchase."

In his eForum presentation, Marx will draw upon original research to explain the content wanted and needed by Web-using customers of manufacturers and auto part stores. Attendees will learn how top sites present the information and how they can evaluate and identify improvements for the marketing effectiveness of their websites.

"My presentation will help attendees form the foundation for an effective digital marketing strategy," explained Marx.

The Aftermarket eForum™ is produced by AAIA to enable decision-makers to learn about the technology solutions that can improve their business performance. Registration gives attendees unlimited access to view the keynote webcasts, browse the virtual trade show, participate in chats and discussions, and download content from the extensive resource library for a full 90 days. As a virtual event, the eForum allows attendees to enjoy all the benefits without the time and expense of traveling to a face-to-face event. For more information, visit www.aftermarket.org/eforum.

Tom Marx is a past president of the Automotive Communication Council (ACC) and writes two monthly eNewsletters that provide marketing, business management and merger and acquisitions insights and strategies.  The Marx Group offers strategic business consulting as well as full-service marketing communications and PR programs for clients in the automotive and heavy duty aftermarkets. For more information phone (415) 453-0844, or visit www.themarxgrp.com.

About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.

TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.

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The Marx Group is a full service marketing agency specializing in developing unique business strategies, public relations and award-winning, results driven creative for the automotive and heavy duty aftermarkets.