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CRM Cloud Offerings Grow with Launch of Microsoft Dynamics CRM Online
Microsoft recently launched Microsoft Dynamics CRM Online to compete with CRM market leader Salesforce.net (among other CRM offerings in the cloud). Sales and Marketing professionals consider a number of factors when choosing a CRM solution.
“The online CRM marketplace has never been more competitive,”
The costs between CRM offerings vary significantly. While Microsoft offers new customers a special promotional pricing of US$34 per user per month, that rate is only set for one year. After a year, the monthly price will increase. But that is still cheaper than Salesforce’s Professional and Enterprise editions, which start at US$65 and go up from there. Other on-cloud CRM solutions, such as Oracle CRM, start as high as US$75.
Pricing aside, the primary consideration that is affecting most CRM users is the level of usability. According to a number of internet forums for CRM users, Salesforce offers the highest level of functionality. However, a myriad of options can sometimes come at a cost. Some sales teams prefer a more intuitive, less complicated interface.
“Up till now, Salesforce has been the leader in providing an online CRM solution,” said Scott McHale, host of the TotallyCRM.com video blog. “Though Microsoft Dynamics CRM Online is still new, it offers an affordable alternative to those who want CRM to be integrated with their Outlook e-mail.”
Prior to the launch for Dynamics CRM Online, Microsoft released a beta with a goal of making CRM a sales friendly solution. Whether Microsoft will eventually lead the market share for online CRM remains unknown; however, initial feedback reports were positive.
TotallyCRM.com is a video blog that helps potential CRM buyers make educated choices. It also offers insight into general CRM use, and how to use CRM for business growth, nurture marketing and lead generation.
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CRM customer relationship management blog. We solve all your CRM-related questions. Hosted by Scott McHale and Eli Ritz.