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Follow on Google News | Lithuania Telecommunications Report 2011: New research report available at Fast Market ResearchFast Market Research recommends "Lithuania Telecommunications Report 2011" from Business Monitor International, now available
According to data published by the RRT and Lithuania's three mobile network operators, the country's mobile customer base shrank by 2.7% in the first half of 2010. The shrinking customer base is understood to reflect the deduction of inactive prepaid customers from the network operators' reported totals. BMI estimates that Lithuania's mobile subscriber base shrank by 3.8% in the 12 months ending December 2010. By the end of the year, the country had a total of 4.77mn mobile customers representing a penetration rate of 144.6%. We expect Lithuania's mobile operators to continue with their strategy of migrating prepaid customers over onto postpaid contracts. However, the operators also recognise the importance of serving the prepaid segment with innovative prices and services. Meanwhile, in a bid to stabilise or even raise ARPU levels, operators such as Omnitel and Bite have sought to promote and expand their mobile data and internet offerings. In June 2010, Bite revealed plans to increase the number of 3G base stations on its network by 45%, in a bid to boost mobile broadband coverage by 40% by the end of 2010. Meanwhile, in October 2010, Omnitel announced that it had expanded its HSPA wireless network to 14 towns and cities in the first nine months of 2010. By the end of the year, the company planned to launch 3.5G services in a further 40 new locations through the deployment of 100 base station transceivers (BTSs); this would have brought total coverage to 250 towns and cities. The latest regulatory data suggest that there were nearly 519,000 active 3G (UMTS) subscribers in Lithuania as of June 2010. This figure was up from just over 460,000 at the start of the year. We now estimate that there were around 574,000 3G customers at the end of 2010 (representing approximately 12% of the mobile subscriber base). Over the next five years, we continue to envisage strong and steady growth in the number of 3G customers. The next five years will also bring strong growth in the number of mobile broadband connections. In 2010, we estimate that Lithuania's broadband subscriber base expanded by 8.2% to reach 859,000. This was equivalent to a penetration rate of 26%. We predict that optical fibre will continue to drive much of the growth in the Lithuania's fixed broadband sector. The ongoing deployment of (fibre to the home) FTTH and (fibre to the building) FTTB services will result in the continuation of negative growth in the DSL and cable segments. However, it is within the mobile broadband sector that the greatest subscriber growth is anticipated for the duration of our forecast period. Regulatory data show that mobile broadband connections based on USB sticks and other mobile devices were the main drivers behind Lithuanian broadband market growth in 2009 and H110. The number of mobile broadband connections grew by 38.1% in 2009 and by a further 9.1% in H110. By the end of June 2010, such customers numbered nearly 175,000 and accounted for over 21% of all Lithuanian broadband connections. Finally, we estimate that there were just less than 746,000 fixed telephony lines in service at the end of 2010, down by 0.2% year-on-year (y-o-y).This gave Lithuania a fixed-line penetration rate of 22.6%, unchanged on the previous year. Going forward, our new fixed-line forecast for Lithuania envisages a period of sustained decline over the next five years. Lithuania has one of the lowest fixed-line penetration rates in CEE. BMI believes that this is the main reason why market growth remained buoyant compared with other markets in the region. For more information or to purchase this report, go to: - http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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