Local Businesswoman Ellen Looyen is the SF Bay Area Woman's Journal Featured Author

Jan. 25, 2011 - PRLog -- Ellen Looyen founded her branding, marketing and communications consultancy Ellen Looyen Communications in 1988.  Based in the San Francisco Bay Area, she was one of the first to begin discussing and teaching Personal Branding.

As a teen ager, Looyen learned early on about "Standing Out in the Crowd"!  She wanted to be just like everyone else and fit in.  However, as a six-foot tall woman...she stood out!  Little did she know that "Standing Out in the Crowd" would become her life’s work.

Looyen contributes compelling and actionable articles to the San Francisco Bay Area Woman’s Journal. Readers gain great insight into the impact of personal branding; and learn that making yourself and your personal brand more marketable involves much more than creating first class collateral pieces.  

Sharing her leading edge techniques, Looyen writes on topics that teach business owners how to articulate their own value in a way that emotionally connects with prospects and clients, and helps them stand out from a pack of look-alikes! She also generously shares information about her exclusive process of charismatic brand building which she utilizes for client engagements and coaching programs.

“The way in which you first broadcast your personal brand when meeting others, will greatly influence how confident they feel about you and what you’ve got to offer,” explains Looyen.  “People feel brands...and for yours to be perceived as a successful one, you must exude confidence from every pore, especially the moment you meet a new prospect.”

For over two decades Looyen has assisted all types of individuals and organizations (start-up, professional services and non-profits, to Corporations) to differentiate and articulate the uniqueness and value of their brand.  Utilizing a proprietary process, Looyen teaches clients how to acquire new customers and more business by creating a charismatic and compelling brand.

Ellen Looyen’s  work has been endorsed by  best-selling, Guerrilla Marketing author, Jay Conrad Levinson, and she is featured in C.J. Hayden's best-selling book, Get Clients Now.  She is also the author of the Branding with Charisma program.

To learn more, please visit her Author Library on the  SF Bay Area Woman’s Journal at http://www.bayareawj.com/author/Ellen-Looyen.

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About SF Bay Area Woman's Journal: The San Francisco Bay Area Woman’s Journal is the #1 online information network, for and about SF Bay Area Women. Our mission is to Connect women to great local resources, inspire women to Create success on their terms, and then Celebrate their accomplishments!

The SF Bay Area Woman’s Journal provides a professional marketing platform that uses the power of publishing on the Internet to empower local, small and medium sized businesses. We help businesses get the “word out” and connect with today’s most important target market…women! Visit http://www.bayareawj.com .