Roadshow marketing defies latest Bellwether trend

Jan. 24, 2011 - PRLog -- Event marketing specialists EMS’ unique offer of mobile roadshow promotions campaigns is continuing to win big contracts - and buck the market trend, which is revealed in the latest IPA/BDO Bellwether report. The quarterly survey found that 22% of companies cut budgets in the last three months of 2010 - the biggest downgrade for a year.

This was coupled with a dip in business confidence among marketing executives that was the lowest for 18 months. That’s in marked contrast to the EMS team’s best business year ever in 2010, with a succession of high value event marketing contracts from big brands.

But the news isn’t all bad from Bellwether. The survey is predicting a return to confidence in 2011. Initial marketing budgets for this year indicate that companies will spend more than they did in 2010 - with growth provisionally stronger than it’s been in three years. And as EMS Managing Director Keith Austin reports, that’s bang on trend for Event Marketing Solutions.

"With over £2m of contracts already signed this year, and another £1m campaign for a major client in the wings, EMS shares Bellwether’s confidence for 2011. A growing number of big brands recognise that even when budgets are tight, marketing spend is vital to grow new business. Our innovative, high-tech mobile trailer roadshows that engage with customers face-to-face and provide clear ROI are truly hitting the mark as clients scrutinise every penny spent."

Ref: EMS-HS-180111

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EMS Healthcare is a division of Event Marketing Solutions (EMS), the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com

Media enquiries to
Ruth Devlin
Tel 07896 125764
email ruth@judgeandhoward.com

or
Kate Price at EMS (http://www.eventms.com):
Tel 0151 350 1509
email kate.price@eventms.com