Mitsubishi Motors Environment Initiative Program 2015

Mitsubishi continues to work towards preventing global warming and reducing environmental pollution with it's 2015 vision for the Mitsubishi Motors Environment Initiative.
Jan. 21, 2011 - PRLog -- Interim Targets for the Mitsubishi Motors Group Environmental Vision 2020

Mitsubishi Motors Corporation (MMC) today announced the formulation of the "Mitsubishi Motors Environment Initiative Program 2015," a mid-term plan for the group's environmental initiatives. This program follows up on "Environment Initiative Program 2010" and represents a guide for the company from FY2011 to FY2015. As well as being an action plan for the achievement of "Mitsubishi Motors Group Environmental Vision 2020," it is one of the key points of the new "Jump 2013" mid-term business plan that was also announced today. The program will be pursued as one of the group's top priorities.

MMC launched the "Environment Initiative Program 2010" in FY2006, and it spearheaded the development and commercialization of a number of environment-friendly vehicles and technologies. Among the highlights where the launch of a new-generation electric vehicle "i-MiEV", the launch of vehicles with clean diesel engines that meet the latest standards in Japan and Europe, as well as expanded usage of "Green Plastic", based on the company's proprietary plant-based plastics technology. In production processes, the company has made great strides in preventing global warming and environmental pollution, including the introduction of new method of application to reduce drying energy in water-based painting lines.

In June 2009, the company formulated and published the "Mitsubishi Motors Group Environmental Vision 2020" as its overarching guidelines for environmental initiatives. Among the goals to be achieved by 2020 are electric-powered vehicles (EV and PHEV) accounting for 20% or more of total production volume, (new) models’ CO2 emissions to be reduced by 50% in comparison from FY2005 levels as a global average. The company also targets a reduction of at least 20% in CO2 emissions per vehicle in its production processes in comparison from FY2005.

"Environment Initiative Program 2015" sets interim targets for 2015 as a step along the way to achieving the 2020 targets. It calls for electric-powered vehicles to account for at least 5% of total production volume, thus helping the target of 25% reduction in CO2 emissions, and a reduction of 15% in CO2 emissions during production (all in comparison to FY2005 levels).

Major Targets for FY2015 in the "Mitsubishi Motors Environment Initiative Program 2015"

(All reductions in comparison to FY2005 levels)

FY2015 target
(Environment Initiative Program 2015)

FY2020 target
(Environmental Vision 2020)

CO2 emissions for new product
(New vehicles, global average, per-vehicle)
25% reduction
50% reduction

EV/PHEV production ratio
5% or more
20% or more

Production CO2 emissions
(Per-production vehicle)
15% reduction
20% reduction

"Mitsubishi Motors Environment Initiative Program 2015" Highlights
Formulation of the "Mitsubishi Motors Environment Initiative Program 2015" provided an opportunity to re-examine the activities and targets of the "Environment Initiative Program 2010" from the four perspectives of "products and technology," "business activities," "collaboration with society" and "stronger basis of implementation." It also added new activities for the Mitsubishi Motors Group as a whole as it works towards the achievement of the "Mitsubishi Motors Group Environmental Vision 2020."

1.Products and Technology
In the area of "products and technology," the company will enhance its line up and expand its sales territories for electric-powered vehicles (EV and PHEV). It will also develop new technologies to improve performance of EV/PHEV and create systems and organizations for the recycling and reuse of spent batteries. In addition, it will endeavor to reduce environmental load throughout the product lifecycle by proactively launching more "Green Technologies", including hybrid vehicle, next generation MIVEC* engine and idling stop mechanism, expanding application of "Green Plastic" and strengthening the management of hazardous substances contained in products and materials.

*Mitsubishi Innovative Valve timing Electronic Control system

2.Business Activities
The company will promote environmental activities in all facets of its operations, including product planning, development, production and after-services. It will also set environmental standards for business activities in the individual areas of production, procurement, sales and after-services etc, and will endeavor to improve the levels of environmental initiatives throughout the Mitsubishi Motors Group.

*3:Knockdowns (vehicles exported as parts for assembly at local plants)
*4:Volatile organic compounds

3.Collaboration With Society and Stronger Base of Implementation
The company will play a proactive role in efforts to create infrastructure and perform field testing that will lead to the spread of electric-powered vehicles. It will also work together with customers and society at large to create new transportation system. In addition, the company will endeavor to further expand disclosure of environmental information and will deepen communication with stakeholders in both directions so as to better work with local communities and environmental NPOs/NGOs on effective conservation activities.

*5:Lifecycle assessment

For further information, contact:
Lenore Fletcher, Head of Corporate Communications
Telephone: (08) 8275 2348

Caitlin Beale, Manager of Corporate Communications
Telephone: (08) 8275 7250

Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.  

The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.  

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.  

Mitsubishi works hard to develop award winning new cars and automotive technology.  

If you would like to know more about the iMiEV Electric Cars or a Mitsubishi commercial vehicle see the  Mitsubishi website.

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Mitsubishi works hard to develop award winning new cars and automotive technology.

If you would like to know more about the iMiEV Electric Cars or a Mitsubishi commercial vehicle see the Mitsubishi website.
Source:Mitsubishi Motors Australia
Tags:Environment Initiative, Electric Vehicle, Green Cars, Electric Cars, Mitsubishi, Australia, Environmental, Business Plan
Industry:Automotive, Environment, Manufacturing
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