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Jill Layfield is the new CEO of Backcountry.com
Company’s founders, Jim Holland and John Bresee, name Layfield as successor.
“As I reflect back on the past 14 years, I’m most proud of having brought together some of the absolute best people in specialty outdoor, action sports retail, and ecommerce,” said Holland. “It’
Holland (a former Olympic ski jumper) and Bresee (a self-proclaimed ski bum) started Backcountry.com in 1996. They pooled the $2,000 they had between them, built a website, and hoped they could sell something. A small, non-descript garage in a one-stoplight mountain town was the company’s first home. Because they had zero inventory, the men had to place an expedited order from the vendor so they could fulfill the first item they sold — a PIEPS avalanche beacon.
Things have changed. Backcountry.com was acquired by Liberty Media in 2007 and is now part of the Liberty Interactive Group . The online retailer runs nine e-commerce stores, has more than 700 employees, and requires a state of the art distribution center to house nearly 1,000 brands.
With nine years of consumer Internet experience at Shutterfly.com, Cisco Systems, and two tech startups under her belt, Layfield, joined Backcountry.com in 2004. As Director of Customer Marketing, she was responsible for 75% of Backcountry’
Layfield will lead an exceptionally competent team of experienced executives whose collective efforts have grown Backcountry.com into a strong, successful company. There will be no further shifts in Backcountry.com’
“We have an incredible team at Backcountry.com, and we’ve had an amazing year,” said Layfield. “I’m incredibly proud of this company, and I’m excited to keep it moving in the direction we’re headed. I’m in an enviable position among newly appointed CEOs — I’m inheriting a company that is thriving.”
“Over the course of the past 14 years, Jim and John have built an industry-leading company, with the performance to match. They have succeeded in creating a culture in which talented people thrive, and where job #1 is to earn and keep the trust of the customer. In his new role as Executive Chairman, Jim will ensure that the values that have been the bedrock of Backcountry’
Backcountry.com is an online retailer of premium outdoor gear. The etailer carries nearly 1,000 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates SteepandCheap.com, Dogfunk.com, WhiskeyMilitia.com, Realcyclist.com, Bonktown.com, HuckNroll.com, Chainlove.com, and DepartmentofGoods.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group .