Medical Device Sales Training Drives Business Results

Jan. 17, 2011 - PRLog -- Selling medical devices is becoming increasingly competitive – more new products are coming to market, government regulations are increasing, insurance reimbursements are fluctuating, and patient volumes are declining as people delay elective procedures. As a result, sales people must move beyond selling solely to physicians and other clinical staff and also sell to financial buyers. Successful medical device sales reps know that relying solely on relationships is yesterday’s news.

Today’s successful medical device sales reps must not only have great relationships and be clinically proficient – they must be able to create and execute sales strategies with a diversity of customers ranging from clinicians to administrators.  They must carry out sales discussions that address clinical efficacy issues and business issues like vendor consolidation, GPOs, bundled pricing, and rebates. As Richard Ruff, co-founder of Sales Horizons, recently noted: “The future holds tremendous opportunities for medical device companies. Winning will be achieved by those with the foresight to develop a superior sales team.” Sales Horizons’ newly launched programs help address this challenge.

Sales Horizons is launching three one-day, highly interactive sales training programs designed by working with medical device market leaders. The programs – collectively titled Winning Market Share – focus on three areas: Call Execution, Sales Strategy, and a Sales Simulation.  All the programs help medical device sales people drive business results by replicating the sales situations and issues that these reps face in the field.  With a customer-centric focus at the foundation of all the programs, medical device sales people have an opportunity to learn the skills necessary to create effective sales strategies and to implement them more successfully.

What makes Sales Horizons sales training programs different from other great sales training programs? The answer is the pricing model.  Companies no longer have to choose between effectiveness and affordability. Sales Horizons programs have a proven track record with leading medical device companies – and equally important, in this challenging environment, they are available as a one-time affordable single license-to-use fee.  No more ongoing per head fees.  All participant and facilitator materials needed to plan and implement the training are provided.  Plus, the license provides the opportunity for each company to further customize the programs.

For additional information about Sales Horizons medical device sales training programs, call Richard Ruff or Janet Spirer 480-329-4182 or visit our web site at
http://www.saleshorizons.com/medical_devices_sales_train.....

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Dr. Richard Ruff and Dr. Janet Spirer – the founders of Sales Horizons – have worked with market leading medical device companies for 20 years to design and develop innovative sales training programs. By working with such companies as Smith & Nephew, Kimberly-Clark, Covidien, Boston Scientific, Guidant and Medtronic, Sales Horizons has learned what it takes for sales training to make a difference that matters.


Sales Horizons offers companies a new generation of proven sales training programs designed with medical device market leaders ... that companies can deliver, modify, and brand to their organizations. And the one-time license fee is compatible with today’s economic realities.

To learn more about Sales Horizons, look at our website: http://www.saleshorizons.com