Considerations for Billboard vs. Managed Car Wrap Advertising – Target Sacramento Auto Motorists

Jan. 16, 2011 - PRLog -- Sacramento, CA - Billboard advertising is tried and true, proven to bring in business and revenue, certainly a safe choice.  But, could there be a better choice?  Could managed car wrap advertising possibly produce a better ROI than billboard advertising?

Managed car wrap advertising is relatively new on the Sacramento auto http://automotive.sacramentoinsights.com scene, and elsewhere.  It doesn’t have the long-term track record of billboard advertising, but it does have merit worth consideration:

- Professional Management.  Car wraps have been around for a long time, but managed car wrap advertising offers a new twist.    A managed car wrap advertising company would wrap as many vehicles as the advertiser (client) desires and hire drivers to drive those wrapped vehicles a guaranteed number of miles in the advertiser’s specified territory.  Cleanliness of the vehicles and lawful driving would be ensured.  Monthly reports from GPS tracking, visual inspection and digital photographs would be provided to verify performance.

- Effectiveness.  Small business owners in Sacramento have known for years that car wrap advertising http://www.sacramentoinsights.com/business/carwrapconnection gets results.  They’ve been wrapping their own vehicles and their company vehicles to effectively get their name known throughout Sacramento and bring in new business.

- Scope.  Depending on the size of the business, wrapping personal or company vehicles has definite limitations.  Managed car wrap advertising can broaden the scope to match or surpass billboard exposure locally, regionally or even nationally.

- Community Penetration.  The combination of commute-time driving, neighborhood driving and strategic parking reaches into all facets of the population, not just those who happen to drive by a stationary billboard.  

- Cost.  Biggest investment in managed car wrap advertising is getting the vehicles wrapped and covering other start up costs.  Once that is done, monthly management costs for one billboard can equal that of up to eight wrapped vehicles.  And, once wrapped, management agreements can be for up to three years in length.

Don Watson, of CarWrapConnection in Sacramento, offers this perspective:  “Anyone considering investing in billboard advertising would be wise to take a closer look at managed car wrap advertising.  Everyone knows car wraps get lots of attention, and when they’re designed with a big, bold, simple and fun message, they can very quickly and effectively communicate the product and contact information to new consumers.  I believe the return on investment for managed car wrap advertising is potentially much stronger than for billboard advertising.”

Original article posted here: http://www.sacramentoinsights.com/articles/considerations...

Sacramento Insights is a local online resource that serves to connect Sacramento auto business with local consumers through free directory listings, customer reviews, coupons, articles of interest and paid web banner advertising.  Consumers can research, review, and recommend local business. Owners can use business tools to customize free profiles (like mini-websites) and associate key words for maximized ranking exposure through search engines like Google.