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Smartphones Spurring Innovation in an Unlikely Industry: Yard Signs
Smartphone users are scanning barcodes called QR codes on yard signs that links to webg pages.
Along with the rise in smartphones, QR codes have risen in popularity. QR codes are a matrix, or two-dimensional, barcode that smartphones can scan. Retail outlets, real estate professionals, political campaigns, and others who use yard signs as a marketing strategy are incorporating QR codes on yard signs to engage smartphone users.
Ben Donahower, a blogger at www.campaigntrailyardsigns.com, said, “QR codes are a great opportunity for political campaigns. Campaign signs have traditionally been used to increase candidate name recognition, but now QR codes allow candidates to connect with interested voters, send them to a landing page on their website, and, hopefully, capture their contact information.”
Campaigns are also using QR codes on election signs to connect voters with social networking sites. While yard signs have historically been considered a form of one-way communication, QR codes are proving to be an effective strategy to start conversations between candidates and voters.
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