Smartphones Spurring Innovation in an Unlikely Industry: Yard Signs

Smartphone users are scanning barcodes called QR codes on yard signs that links to webg pages.
 
Jan. 15, 2011 - PRLog -- Smartphones currently comprise 18% of the total cell phone market and are rising rapidly.  In the fourth quarter of 2011, industry analysts project that smartphones will overtake feature phones with 33% market place.

Along with the rise in smartphones, QR codes have risen in popularity.  QR codes are a matrix, or two-dimensional, barcode that smartphones can scan.  Retail outlets, real estate professionals, political campaigns, and others who use yard signs as a marketing strategy are incorporating QR codes on yard signs to engage smartphone users.

Ben Donahower, a blogger at www.campaigntrailyardsigns.com, said, “QR codes are a great opportunity for political campaigns.  Campaign signs have traditionally been used to increase candidate name recognition, but now QR codes allow candidates to connect with interested voters, send them to a landing page on their website, and, hopefully, capture their contact information.”  

Campaigns are also using QR codes on election signs to connect voters with social networking sites.  While yard signs have historically been considered a form of one-way communication, QR codes are proving to be an effective strategy to start conversations between candidates and voters.

# # #

About Campaign Trail Yard Signs: CTYS cuts through the campaign yard sign confusion. What do lawn signs do well? When are they more trouble than they are worth? Just honest answers, so that you order useful political yard signs in the quantity your campaign needs.
End
Email:***@gmail.com Email Verified
Phone:(717) 884-9789
Zip:17022
Tags:Campaign Yard Signs, Qr Codes, Smartphones, Political Campaigns
Industry:Technology, Government, Advertising
Location:Elizabethtown - Pennsylvania - United States
Account Email Address Verified     Disclaimer     Report Abuse
Campaign Trail Yard Signs PRs
Trending News
Most Viewed
Top Daily News

Most Viewed
Top Daily News
PTC News

Jan 15, 2011 News



Like PRLog?
9K2K1K
Click to Share