PSDA Members Collaborate on new Cross Media Campaign

Jan. 14, 2011 - PRLog -- As a preview to the February PSDA CEO Summit in New Orleans, James Michelson of JFM Concepts and Phil Sperling of Printco will present a condensed version of their session.

Rapid changes in both technology and end-user awareness among print and marketing buyers require increasing responsiveness and greater collaboration between companies in order to fulfill complex projects that include multiple media channels.  Executives in both the board room and the front office are demanding that Return on Investment (ROI) be documented for all expenditures. There is also increasing pressure to move budget to non-traditional media.  This session will explore how to leverage these trends into additional revenue and use the web to drive ink on paper.

It takes more than a software package and enthusiasm to sell and successfully execute a cross media marketing campaign.  James and Phil will present the specific tactics used to successfully win cross media business and then present client case studies.  Methods to improve success rates be examined in detail and points on how to leverage the distributor model to your advantage.

Register at: https://www1.gotomeeting.com/register/814891433

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JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Since 2004, JFM Concepts (http://www.jfmconcepts.com) has developed and executed national cross media marketing strategies for direct clients, traditional agencies and commercial printers. Campaigns include broadcast and print media, direct mail, SMS-text, email, PURLs (personal URLs) and variable data landing pages with surveys and opt-ins.