News By Tag * Repairs * Washing Machines * Cookers * Tumble Dryers * Dishwashers * Franchises * Engineer * More Tags... News By Place Country(s) Industry News
|  DARS Domestic Appliance Repair Services steps up to rival franchises operating in local areas.Appliance repair engineers who operate as sole traders all over the country have a hard time competing online, due to franchises which charge them to feature in high profile listings on websites they could not afford as a business expense otherwise.
By: DARS The quickest way customers find their services is via the internet. Unfortunately, as they are small businesses, they do not have the budget to build expensive, professional looking websites and even when they put a website together rely solely on the information given to them by website designers who talk a good talk, but the traders themselves have little understanding of how this works. Even when putting the budget into designing a site, often find the site doesn't get noticed. One of the reasons for this is that franchises online have a higher budget to spend on building, designing and maintaining their website. What customers do not realise though, is that when they use a franchised engineer, they pay much higher labour charges, as the engineers have to subsidise these franchise costs - An average franchise engineer has to charge around £60 labour. DARS only charges £39 for labour as it does not have to subsidise any other costs. Furthermore DARS goes out and gives estimates on aplliance repairs for free, so you know what the cost is going to be before any work is done. You simply would not be able to do this as a franchise member - the COST of a lead is preventative at this level straight away. And when an appliance such as a cooker or a washing machine is beyond repair - DARS has replacements available for you to buy, that they will happily install too. How does DARS get it's web design and online presence, then? Stephen Murray, owner of DARS has built a relationship with a customer, well actually a tenant of a letting agents, who he regularly does work for. This customer has no professional website qualification, or work experience building websites, but has worked on template built sites before and when told about DARS online presence and circumstances regarding competing online. The customer then volunteered to try and put something together which looks more professional and becoming for his business, and as a personal project has undertaken to increase their search rankings. During the course of this action Stephen has built a good friendship with this customer and they communicate often, they decided to register 2 domain names, one which was easily remembered and therefore could be found by typing directly into the browser and one which would be more beneficial to search engine results. Stephen Murray - "I really could not be happier with what Chris has done for me online, I really could not have guaranteed the quality of work he has done for me, even if I were to have paid someone professionally. He has done this for me as a personal project, with his main interest and focus being in how well he can hope to out perform my competitors online. He has taken the bull by the horns, for free for me, and I cannot thank him enough." The following web pages now exist for the site: http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://domestic- http://dars- # # # Domestic Appliance Repair Services carry out repairs of appliances throughout County Durham and the North east. We repair tumble Dryers, washing machines, cookers, vacuums, hoovers, dishwashers, dysons and carry out professional oven cleaning services. End
|
| ||||||||||||||||||||||||||||||||||||||||||||||||
