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Premier Media Poised for a Prosperous 2011
Premier Media, a leader in outdoor advertising in central Pennsylvania is gearing up for a strong 2011. 2010 brought some big change for Premier Media.
Premier Media also expanded their market outside of Pennsylvania and western New York to Nashville, TN. Premier Media now maintains a digital billboard on southbound I-65 near Brentwood and Franklin, and northbound near exit 209, only minutes away from the historic Nashville district and Vanderbilt University. “We’
Mobile advertising also became a focus of Premier Media in 2010. Premier Media can now design, print, install, and deliver a mobile advertising vehicle with as little as one week of lead time. Mobile advertising has proven to be very effective.
• 91% of all people notice words on trucks.
• 74% develop an impression about a company based on its products and graphics.
• 29% base buying decisions on vehicle graphics.
• 97% Recall Rates on mobile advertising
Outdoor Advertising Magazine TACA's Market Research July/August 2002
• 91% of Target Audience notices both graphics and text
Lyons believes that diversifying Premier Media will allow the company to meet new market demands and keep projects moving forward. “Many companies fall into a rut. They don’t look for new or different ways to keep their business fresh. We at Premier Media definitely try to avoid that stigma by taking steps like going digital, utilizing mobile billboards, and expanding our reach.”
Outdoor advertising experienced a positive rebound from the prior few years. Out-of-
Outdoor advertisers are also maintaining their civic duty with digital billboards. Missing persons, criminals, and help lines have been utilized on many digital billboards to aid in the solving of crimes and disappearances.
Premier Media has positioned itself for strong growth in 2011. “I think we’ve got everything in motion that we need to ensure that 2011 will be a tremendous year. We’ve been at this for 10 years now, and we’ve seen a lot of change over the past decade. We like to think that all of the proper and necessary steps have been taken to adjust to the ever changing market over the years. We’re excited about our prospects in 2011, and wish everyone the continued success in the New Year that we expect to have.” Lyons concluded.
Visit our website at http://www.premiermediapa.com or check out our blog at http://www.premiermediablog.com
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Premier Media is an outdoor advertising company that offers customers in Western, Eastern, and Central Pennsylvania, New York State, and Nashville, Tennessee outdoor advertising solutions through static and digital billboards,and mobile billboard trucks.
Page Updated Last on: Jan 14, 2011