Mahindra Holidays set to launch 7 new properties in Gujarat.

Jan. 13, 2011 - PRLog -- Mahindra Holidays set to launch 7 new properties in Gujarat

Will add 600 new rooms at an investment of Rs. 210 crores
Enters into MoU with State Govt. at the Vibrant Gujarat Summit

Mumbai, 12th January 2011:

Mahindra Holidays & Resorts India Limited (MHRIL), leading leisure hospitality service provider, today announced the setting up of 7 new Club Mahindra resorts in Gujarat. Towards this end, MHRIL today signed an MOU with the Government of Gujarat on the sidelines of the Vibrant Gujarat initiative.

As part of the MoU, Mahindra Holidays will invest approximately Rs. 210 Crs in the state. The company will establish 600 units across these seven locations, which will generate over 1200 jobs in the state. The resorts will be set up in Saputhara, Polo Forest, Shivrajpur, Madhavpur, Suvali Beach, Nalsarovar, and Jamboghoda.

Gujarat is a growing tourist hub attracting almost 1.65 crore visitors and tourists annually. It offers an eclectic mix of culture and geography – with its beaches, forests, and deserts. Mahindra Holidays with its wide range of products and experience in hospitality will help further enhance Gujarat’s image as a tourism destination.

Furthermore, Gujaratis form a large and important part of the membership of Club Mahindra. Development of resorts in Gujarat will be well received by them. This is true also for the growing customer base of Club Mahindra.

ABOUT MAHINDRA HOLIDAYS & RESORTS INDIA LIMITED
MHRIL, one of the leading players in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. Club Mahindra Holidays is MHRIL’s flagship brand. Other brands by the company are – Zest, Club Mahindra Fundays, Mahindra HomeStays and Club Mahindra Travel. Club Mahindra Holidays was selected as Superbrand in 2009.

The company registered revenue of INR 510.20 Cr and PAT of INR 117.84 Cr for FY 2010. As on March 2010, the company had 109,884 members and operates 33 resorts across India and Thailand.

For further enquiries, please contact:
Shweta Kambley/Anisha Gupta    
Genesis Burson Marsteller
Mobile : +91-9920571289/

Email : shweta.kambley@bm.com/anisha.gupta@bm.com