Free Report Takes the Guesswork Out of Producing Profitable White Papers

Jan. 12, 2011 - PRLog -- You know that white papers can be a profitable arrow in your marketing quiver. But, after putting tens of thousands of dollars into your campaign the results are less than you expected. A lot less.

Sound familiar?

If so, don't give up because there is a free report that might help turn your results around.

Dr. Curtis Alexander, a Copywriter, Business Growth Strategist and Pharmacist, has published a free report to help Healthcare, Biotech and Pharmaceutical companies get the results they deserve from their white paper campaigns. Entitled "7 Tips to a Winning White Paper," the five-page report is free to anyone who visits http://www.curtismalexander.com.

"A White Paper, when done correctly, is a very potent, laser-targeted marketing tool that not only positions you as an expert-problem solver, it improves the life of your prospect by showing them how to solve a particular problem," the report begins. "Unfortunately, too many white papers put the cart before the horse and get poor results from the white papers because they haven’t identified WHAT that big problem is. Instead, they wrote about what they THOUGHT their prospects problem was."

Knowing your prospects true problem is just the first step. Alexander covers more and his report is sure to help companies either improve their current white paper efforts or, if they are writing a new white paper, get it right from the start.

"The bad news," said Alexander recently, "is that life science companies aren't getting the results they were expecting from their white papers. But the good news is if you focus on the proven fundamentals of white paper marketing you can start seeing radically better results in a short amount of time. I hope my report helps them do just that.

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Business Growth Strategist and Copywriter helping Healthcare, Biotechnology and Pharmaceutical companies maximize underappreciated business assets to immediately increase revenues, cut marketing costs and formulate plans for future strategic growth.