Follow on Google News News By Tag * Jetairways * Flights * Tickets * Booking * Reservation * Airfare * Airline * Travel * International * Domestic * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | Jet Airways Takes The Next Step In Customer Innovation With Mobile BarcodesQuick response (qr) barcodes will allow guests immediates access to digital information using their smart phones
By: Parinaz Driver Jet Airways, India’s premiere International airline, today announced that it has adopted the very latest in Quick Response (QR) mobile code technology to disseminate more information about its products and services to its guests. This initiative makes Jet Airways the first airline in India to utilize barcode technology to disseminate real time information on its products and services to its customers. India’s premier airline has started using QR codes on its website jetairways.com, Facebook posts and from February, JetWings – its in-flight magazine will allow guests access to additional information about the offers and promotions displayed on various advertisements in the magazine. In the second phase, Jet Airways plans to include the quick response barcodes on their eTickets as well. Jet Airways has collaborated with 3GVision, which will provide the airline with access to its QR code campaign management system, enabling real-time reporting, including approximate response location, time and media type. QR codes can be read using 3GVision’s i-nigma reader and guests can download the reader on their smart phones in two easy ways: * On the mobile web - Visit "i-nigma.mobi" * By visiting the phone’s application store online and search for “i-nigma” Once scanned, by pointing the individual’s handset to the barcode, the technology will automatically direct the guest to the mobile internet site, making it easy to navigate through the airline’s editorial content and promotional offers and services. Mr. Sudheer Raghavan, CCO, Jet Airways, said "The quick response barcode is yet another customer centric innovation by India’s premier international airline for the benefit of its guests. Quick Response Barcodes provide an effective and responsive platform to facilitate a high level of engagement with our guests. Especially, since this technology harnesses the power of digital information, giving guests on the move, all the information they need, on their handsets. Placing the barcodes in our magazine serves to further the editorial conversation with our travelers through value-add information and services.” Mendy Mendelsohn, CEO of 3GVision, commented: “Already an established technology in Japan, QR codes are set to receive a boost in India as the market for mobile services grows every day with the adoption of powerful mobile devices”. He further mentioned, “Consumers have an ongoing appetite for innovative digital content that complements editorial and barcodes provide an effective and responsive platform to provide a high level of engagement with readers.” The i-nigma reader supports more than 450 types of GSM mobile phones, across all leading mobile operating systems and platforms: Java, Symbian, S60/UIQ, Windows Mobile, iPhone, BlackBerry and Brew. About Jet Airways Jet Airways currently operates a fleet of 97 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 55 next generation Boeing 737-700/800/ About Jet Airways Konnect Jet Airways Konnect service operates on key domestic routes, and is designed to meet the needs of the low-fare segment with value-for-money fares. Jet Airways Konnect links seven major metros - Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata – with several destinations across India, operating over 170 flights daily. Konnect Select’ is a premium economy product introduced on certain Jet Airways Konnect flights. This new front cabin class features wider and more comfortable seats, with a 44-inch seat pitch. The services include complimentary in-flight reading material, a welcome drink, and complimentary hot meals on-board. About JetLite JetLite is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 19 aircraft, which includes 18 Boeing 737 series and 1 Canadian Regional Jets 200 Series aircraft. The airline flies to 27 domestic destinations and 1 international destination (Kathmandu), operating over 110 flights a day, on average. Jet Airways, Jet Airways Konnect and JetLite have a combined fleet strength of 115 aircraft and operate over 500 flights daily. About 3GVision 3GVision is the global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet. 3GVision’s i-nigma, the industry’s most comprehensive end-to-end 1D/2D barcode solution, incorporates a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations. Since 2002, 3GVision has embedded over 150 million mobile phones with its 1D/2D barcode readers for global Tier-1 mobile operators such as France Telecom, Telstra and NTT Docomo; mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese handset vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the ‘de facto’ industry standard in Japan – the world’s first fully developed mobile barcode market. Visit us at : http://www.jetairways.com End
|
| |||||||||||||||||||||||||||||||||||||||||||||||||
