Bartizan Presents Free Webinar: Secrets to Help Attendees & Exhibitors Stay Connected after the ShowDuring this webinar we pinpoint where we see exhibitors lose that visibility with the broader marketplace. And we suggest a general approach to solving it that some might find worth pursuing.
By: Bartizan Connects Bartizan recently surveyed trade show attendees across a range of industries and show profiles. The focus of the survey was to determine how they view the show experience and how they deal with what they’ve learned from the show when they return home. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show attendees. Bartizan thought the data was worth sharing with customers. It is expected that it will not apply to everyone. But it’s expected that it will apply to many tradeshow participants. In a landscape where show attendance is at risk, delivering this kind of added value for everyone may be good territory to explore. When Bartizan analyzed what was learned from the interactions with attendees in the context of similar interactions with exhibitors and organizers, it was noted how ineffective post-show interaction was between attendees and exhibitors. If broader marketplace visibility plays a role in show strategy, then how visitors are handles who aren’t active sales opportunities becomes important. During this webinar we pinpoint where we see exhibitors lose that visibility with the broader marketplace. And we suggest a general approach to solving it that some might find worth pursuing. The 10-minute session is jam-packed with takeaways. Specifically we focus on: 1. A profile of the “curious” Attendee. 2. The breakdown of the connection between Exhibitors and those Attendees. 3. The problem that breakdown causes. 4. The collaboration between Exhibitors and Organizers that can repair that connection. The session details: Secrets to Help Attendees and Exhibitors Stay Connected after the Show Date: Wednesday, January 26, 2011 Time: 12:00 PM - 12:15 PM EDT Presented by: Lew Hoff, Bartizan Lead Retrieval president Cost: Free Register here: http://www.bartizan.com/ About Bartizan Connects Lead Retrieval Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of exhibitors and attendees form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service, offering registration, badge production, lead retrieval and lead management, session tracking and access control. For more information on Bartizan Lead Retrieval, contact: Joanna Stasuk, Marketing Director, Joanna@bartizan.com, 914-965-7977 # # # Bartizan has been the leaders in event lead retrieval and data collection technology since 1970. Every year tens of thousands of exhibitors and millions of show attendees interact using Bartizan’s hardware and software. www.bartizan.com End
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