New high-end fashion brand Avni makes national debut this at Moda Las Vegas and Atelier NY

Avni, a new fashion brand by designer Avni Trivedi, will launch nationally this month with the debut of Warrior Queen, Avni’s new Fall/Winter ready-to-wear collection.
 
Jan. 11, 2011 - PRLog -- Boston, Mass. (Jan. 4, 2010)— Avni, a new fashion brand by designer Avni Trivedi, will launch nationally this month with the debut of Warrior Queen, Avni’s new Fall/Winter ready-to-wear collection.
Boston-based Avni mixes Eastern tradition with Western influence; offering contemporary, everyday-elegant designs made from 100% hand-dyed and woven fabrics crafted by artisans in Trivedi’s native India. Warrior Queen holds true to Avni’s mission to celebrate women’s strength, softness, and beauty, by focusing on silhouettes that highlight the feminine form through the juxtaposition of Trivedi’s sharp tailoring and soft draping.
“I’m hoping to bring a different perspective with this new collection.  Each piece is a reflection of the strength and femininity of the women who wear them,” Trivedi said.  “I am ecstatic to be launching Avni nationally with this very special debut collection.”
The collection offers looks that are not only fashion-forward, but also socially conscious. Avni’s hand-made fabrics are commissioned by the brand to be crafted by artisans in India, and used exclusively for each Avni collection. This allows Avni to not only offer unique looks to fashion-conscious clientele, but also to support the centuries-old and eco-friendly fabric-making traditions of these talented artisans. Fabrics are dyed using natural products like onion peels or pomegranate skin. No consumable elements are used in the creation of these dyes, so nothing is wasted.
Buyers can see Avni’s new Warrior Queen collection at both Moda Las Vegas Feb. 14-16, 2011; and Atelier New York Feb. 19-21, 2011. The collection will make a special runway preview at Avni’s StyleWeek Providence runway show on Jan. 16. For more information, visit www.avnitheearth.com

About Avni
Avni was established in 2010 by Boston-based designer Avni Trivedi. The company’s ready-to-wear womenswear collections blend the Eastern heritage of the designer, who was born and raised and India, with her Western lifestyle aesthetic; offering a unique and contemporary cultural fashion connection for women. Each collection is marked by the designer’s signature elegant, wearable silhouettes crafted from luscious fabrics produced by artisans in the small villages of India. Fabrics are commissioned exclusively by Avni and are hand-made by Indian artisans who uphold the tradition and history by utilizing centuries-old customs. By requisitioning these fabrics, Avni not only helps maintain economic stability for artists, but also helps keep these ancient arts alive.  All fabrics are 100% hand-dyed and woven by individual artists.

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