ITSMA Announces the Key Marketing Themes that Will Drive its 2011 Research and Events Program

ITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership.
Jan. 11, 2011 - PRLog -- B2B Marketers have weathered incredible change over the past few years, and most have come through it more focused, savvy, and nimble. But what will 2011 hold for them?

To help B2B marketers take advantage of the changes in the marketplace, ITSMA has developed a robust 2011 Research and Events Program. ITSMA helps marketing leaders and their teams within B2B technology, communications, and consulting companies market and sell their services and solutions more effectively.

In 2011, ITSMA will focus its research and events on:
•   Social Media: Building the Competence and Accelerating Adoption
•   Ideas to Revenue: Developing a Thought Leadership Model that Drives Business
•   The Anatomy of Successful Lead Management and Contact Nurturing
•   Becoming a Data Driven Marketing Organization
•   Channel Enablement: Improving Marketing and Sales Effectiveness
•   Adapting to Changes in How Buyers Consume Information

“While this list is by no means exhaustive, it represents the issues that are top of mind to the marketing leaders we work with. Companies investing in marketing understand how critical it is to growth,” said Dave Munn, president and CEO of ITSMA. “Marketing has been transforming for some time now, and the themes we will be covering this year were designed to help ITSMA member companies outpace those who are happy with business as usual.”

ITSMA’s first event of the year, its annual State of the Marketing Profession Address online briefing, is scheduled for January 25 and 27. In the briefing, Munn and Julie Schwartz, Senior Vice President, Research and Thought Leadership, will share their views on where marketing is going, including how marketers need to think and act differently and where they need to invest.  They will also share trends and highlights from ITSMA’s 2011 Marketing Budgets & Trends Survey to give marketers recommendations and insight on how to take advantage of the changes that await in the year ahead. To register for the State of the Marketing Profession Address, go to

ITSMA has scheduled events throughout 2011 to address each item in the Research Agenda. Its online schedule of events is here:

Find out more about ITSMA’s 2011 Research Agenda:

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ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based MarketingSM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at
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Tags:B2b Marketing, Lead Management, Thought Leadership, Social Media, Services Marketing, Technology Marketing, Research
Industry:Marketing, Technology, Services
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