Italian Luxury Outerwear Comes to RS POP Shop February 2011

Jan. 21, 2011 - PRLog -- As part of the highly anticipated FallWinter Fashion week  in New York City, RS POP is excited to announce it's POP UP for February 2011 with JensenMartin. "As soon as I met with CEO Martin DiBattista, wearing one his men's outerwear pieces, I knew this was the perfect collection we wanted to showcase for Winter 2011",  Melissa Gonzalez, Co-Founder of RS POP Shop. JensenMartin luxury apparel brings Italian heritage, performance and style direct to its customers without traditional high fashion mark ups.

"We bring a level of quality and style that has been developed through generations of Italian craftsmen" says Director Annalisa Schiavon, Italy. "Our first collection is a true combination of modern technology and exceptional Italian quality at competitive price points."

The launch of JensenMartin's first collection features men's and women's outerwear with a concentration on smart, functional details, as well as men's sweaters and scarves. With Thermore Ecodown padding, detachable linings, multiple pockets and hidden tote bags, the outerwear is designed for the metropolitan professional looking for style and performance.

Modern technology in design is not their only innovative approach. As part of their savvy online strategy, JensenMartin has also launched with an exclusive invitation-only referral program called 'JensenMartin Insiders'. It gives customers 10 percent discounts and puts cash in the hands of the program's members- with its innovative cash back program! "People love to talk about good deals, we simply reward them for sharing how much they enjoy our brand." says Director Laurie Sinert, USA.

Please join us February 1-28th at RS POP Shop with JensenMartin
RSPOP is located at 501 Lexington Avenue at the Roger Smith Hotel
VIP Reception held February 2nd from 6-8pm
For more details contact Melissa Gonzalez at mg@lionesqueproductions.com


For more JensenMartin Insider details contact Laurie Sinert at laurie@jensenmartin.com
It's going to be warm and trendy February!


More On RS POP Shop:
RS POP Shop, brought to you by Lion'esque Productions and Panman Productions, is a unique opportunity for artists and passerby’s to connect in new and exciting ways to social media, marketing, and sales. Clients since inception have included: Simon Carter, LaQuan Smith, Lolli Poppit, DOLITA Paris, N:F:P Studio, Telfar, MacKenzie-Childs, Man vs Machine, Animated Closet, Tribal Couture among others.
As a note to the caliber of our designers, their designs have dressed an array of celebrities including: Beyonce, Lady Gaga, Dakota Fanning, Rihanna; and some have collaborated with major brands like American Apparel and Club Monaco, and the list goes on.
Visit www.rspopshop.com

More on JensenMartin:
Luxury apparrel incorporation Italian heritage, performance and style. The elite JensenMartin Insiders referral program unites invite only customers to join in the company's growth through exclusive events and promotions.
Visit www.joinjensenmartin.com

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The Branding & POP UP Shop Experts! CEO, Melissa Gonzalez is the Co-Founder of RS POP Shop. Former Wall Street Executive and Former Host of Latin Beat on BET, she is seasoned Media Personality & Innovative Consultant to designers & venues looking to POP!