BluePay Shows Merchants How to Accept Gift Cards for Increased Sales and Improved Business

Jan. 7, 2011 - PRLog -- CHICAGO - BluePay, a leading merchant account provider located in Chicago, offers a Gift and Loyalty Card program that shows merchants how to accept gift cards for improved business. Among BluePay’s wide range of credit card processing services include secure online payment gateways, ACH processing and a free terminal program. The BluePay Gift and Loyalty Card program allows merchants to accept gift card and loyalty card payments, boosting sales and increasing brand awareness.

“At BluePay, we make it easy for merchants to set up a Gift and Loyalty Card program through their existing terminals,” said Allen Caviles, chief technology officer at BluePay. “Our gift card program helps merchants improve business by acquiring new customers, retaining old customers and ultimately increasing sales.”

Benefits of the BluePay Gift and Loyalty Card program include simplified transaction and management reporting, automated electronic fund transfers between stores, enhanced promotional opportunities and brand awareness, and elimination of “cash-back” for lost revenue.

BluePay’s first-class credit card processing services are compliant with PCI DSS standards, a requirement for all businesses that accept credit card payments. PCI compliant security features help to reduce credit card fraud, keeping merchants and customers safe.

“From retail to restaurant processing, e-commerce to small business solutions, we offer payment services that help merchants increase profits while cutting costs,” said Caviles. “With BluePay, merchants know they are receiving first-class services that are secure and efficient.”

About BluePay: Providing the highest level of data security in the industry, BluePay (http://www.bluepay.com) makes U.S. and Canadian credit card processing simple and fast. BluePay is a full-service, Tier 1 credit card processor based in Naperville, Illinois, with offices and data centers located across the United States. The firm leverages extensive industry experience and a comprehensive suite of credit card merchant processing services to provide a complete system of credit card processing solutions with competitive rates. Follow BluePay on Twitter (http://twitter.com/BluePay) for company and credit card processing industry updates.

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BluePay (http://www.bluepay.com) is a full-service merchant processing company that offers a comprehensive suite of business merchant services, including efficient online payment gateways and merchant lending programs.