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2011 International CES Exhibitors Identify Hot Leads with Experient SWAP Smartphone Lead Retrieval
SWAP creates immediate advantages for exhibitors. Leads are captured anywhere during the show: dinners, sessions or chatting in hallways. Exhibitors can quickly sort leads by attendee demographic including buying authority and purchase timeline.
“SWAP creates immediate advantages for exhibitors at this huge event,” said Shawn Pierce, president of Experient’s Registration & Housing Services division. “It increases efficiency because each exhibit staff member has his or her own lead device in hand to quickly capture lead data. When you’re talking about a show that draws more than 125,000 industry professionals, availability and speed are extremely important. Plus, leads can be captured anywhere in Las Vegas during the show, like dinners, parties, sessions or chatting in the hallways and follow-up can begin immediately.”
Lead data is reported in the easy-to-access DecisionPoint™
“We think exhibitors will be very excited about the SWAP system and comprehensiveness of the DecisionPoint reporting,” said Pierce. “When you have a show with this many attendees, it is imperative that exhibitors can quickly and accurately sort leads by attendee demographic including buying authority and purchase timeline. We’re making it easier than ever to collect better data and identify the hottest leads so that exhibitors can get a leg up on the competition.”
Since CES is spread across 1.4 million net square feet of exhibit space with events taking place all over the city, it’s an advantage that the iPhone and Android native SWAP apps also work in offline mode, eliminating dependence upon continuous cellular connectivity.
Experient has excelled at providing the registration services for CES since 2003. The Experient EventXL™ registration system is one of the very few systems that can handle a show of this magnitude and the only one that can integrate seamlessly with both smartphone-based lead retrieval and traditional lead retrieval units.
Experient leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services to association, corporate and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit http://www.experient-
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