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Article Highlights the Importance of Defining a Specific Ideal Customer
Marketing efforts are exponentially more powerful when they speak to an ideal customer’s concerns. To do that, a female entrepreneur must get to know who her ideal customer is – specifically.
Knowing Your Ideal Customer – The Key To Developing Products and Services is the latest article by professional marketing researcher and entrepreneurial expert Michele DeKinder-Smith. The article reveals the specifics of defining an ideal customer, so a female entrepreneur can maximize the effectiveness of her marketing efforts.
Knowing Your Ideal Customer – The Key To Developing Products and Services outlines the steps to defining a company’s ideal customer so an entrepreneur can rest assured that the products and services she designs will provide the solutions she so wants to provide.
Knowing Your Ideal Customer – The Key To Developing Products and Services highlights:
• How many details an entrepreneur should consider when defining her ideal customer.
• How a female entrepreneur can best handle a situation where she has more than one ideal customer.
• Why it’s key to speak the language of an ideal customer – and how to learn what that language is.
• How knowing an ideal customer can drive business growth.
• What most entrepreneurs are doing wrong when it comes to defining their target market – and how to avoid this common trap.
Because female entrepreneurs are passionate about helping their customers, they must be able to define precisely who they’re helping and what problems they’re helping to solve. In this way, a business owner can create a marketing plan that speaks directly to her customer’s needs.
Knowing Your Ideal Customer – The Key To Developing Products and Services is available for download at bit.ly/gFAoXu
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Michele DeKinder-Smith, is the founder and CEO of Linkage Research,
Inc, a marketing research firm with Fortune 500 clients such as
Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and
Verizon Wireless. She parlayed this entrepreneurial knowledge and
experience into founding Jane Out of the Box, a company that provides
female entrepreneurs like YOU with powerful resources, such as
educational blogs, teleclasses, newsletters, and books. Michele was recently named to the National Association of Women Business Owners national board of directors for a two-year term. Buy a copy of her latest book, “See Jane Collaborate,”