Desert Rose Design Develops City Colleges of Chicago's Reinvention Web site

Jan. 3, 2011 - PRLog -- Elmhurst-based Desert Rose Design recently launched City Colleges of Chicago’s (CCC) Reinvention web site (http://www.reinventingccc.org), which is a key component of the CCC’s groundbreaking Reinvention effort that will ensure student success by creating new educational and operational practices to prepare students for 21st century jobs.  The web site was designed to create a public forum by which students and supporters can monitor the progress of the Reinvention effort and offer their ideas through collaborative communication.  Reinventingccc.org also helps unify the CCC’s brand, maximizing the initiative’s messaging and ultimate impact on student achievement.

“The Reinvention web site is a critical part of our strategy because it provides a transparent, public forum for communication and further demonstrates our commitment to working with all stakeholders to make City Colleges of Chicago a world-class institution for our students,” said Craig Lynch, Vice Chancellor and CIO of CCC. “Desert Rose Design has brought our mission to life be creating a user-friendly, engaging and interactive communication vehicle that appeals to a variety of interested audiences.”

Desert Rose Design has worked with numerous high-profile clients in the education sector and is adept in developing robust web sites focused on an emerging trend among educational institutions to showcase student progress.  Additionally, Desert Rose Design created a proprietary content management tool that allows CCC the ability to mange site content in real-time, helping the Reinvention effort to further realize its promise of making progress available to students and the public.  The web site serves as the Reinvention effort’s definitive source of information, news, facts and events.

“As parents and employers we place high value on the education provided to young people today,” said Helen Levinson, Partner and President at Desert Rose Design. “It’s an honor to be a part of establishing City Colleges of Chicago’s future success. Our philosophy of creating win-win partnerships with out clients allowed us to create an important communication tool that will help them improve their performance as educators.”

Key functionalities and features of www.reinventingccc.org that make it an engaging information and communication resource for visitors include:
   Public polling tool to assess opinions on criteria for educational success
   Blog titled Talk 2 Us
   Progress summary tool
   Events calendar
   Social media tools, including Facebook and Twitter
   The ability to embed videos within the web site

Reinventingccc.org officially launched to the public November 18, 2010.  Desert Rose Design will continue to work with CCC to help automate content updates through integration with internal systems and will enhance tools to allow the Reinvention Task Force committees to share their progress and successes.

About City Colleges of Chicago
The City Colleges of Chicago (CCC) is the largest community college system in Illinois and one of the largest in the nation, with 5,800 faculty and staff serving 120,000 students at seven campuses and thirteen satellite sites city-wide.  The City Colleges of Chicago is in the midst of Reinvention, a collaborative effort to review and revise CCC programs and practices to ensure students leave college-ready, career-ready and prepared to pursue their life’s goals.

CCC includes seven colleges: Richard J. Daley College, Kennedy-King College, Malcolm X College, Olive-Harvey College, Harry S Truman College, Harold Washington College and Wilbur Wright College.  The system also oversees: the Washburne Trade School, the French Pastry School, two restaurants, five Child Development Centers, the Center for Distance Learning, the Workforce Institute, the public broadcast station WYCC-TV Channel 20 and radio station WKKC-FM 89.3FM.  For more information about City Colleges of Chicago, call: (773) COLLEGE or visit www.reinventingccc.org.    

About Desert Rose Design
Based in Elmhurst, Ill., Desert Rose Design is a full-service marketing firm specializing in delivering inventive, engaging and effective marketing solutions that span both traditional and emerging disciplines.  The agency is dedicated to the creation of smart, integrated strategies that drive revenue, create brand awareness and solve business problems.  A WBENC-certified women owned business, Desert Rose Design was founded in 2004.  For more information visit www.desertrose.net.

# # #

About Desert Rose Design
Based in Elmhurst, Ill., Desert Rose Design is a full-service marketing firm specializing in delivering inventive, engaging and effective marketing solutions that span both traditional and emerging disciplines. The agency is dedicated to the creation of smart, integrated strategies that drive revenue, create brand awareness and solve business problems. A WBENC-certified women owned business, Desert Rose Design was founded in 2004. For more information visit www.desertrose.net.