Gary Pointon Joins Superior Automotive as President

Jan. 3, 2011 - PRLog -- (GERMANTOWN, TN) – Don Youngblood, president and CEO of DYK Automotive, LLC, has announced that Gary Pointon will become president of the holding company’s Superior Automotive division effective January 3, 2011. As president of Superior Automotive, Pointon will work closely with Garry Paffrath, the company's vice president of business development, to help expand the company’s customer base and product offerings.

“Superior Automotive manufactures and distributes leading branded automotive accessory products to warehouse distributors and major automotive specialty retailers," said Pointon. "I used to compete against Superior so I'm very familiar with them as a market leader in accessories. I'm glad to now be a part of their team and look forward to working with Don and Garry to help bolster Superior as a category leader in the automotive aftermarket."

Superior Automotive, based in West Memphis, Ark., has an extensive branded accessory line that includes: RideEFFEX® Suspension Accessories and Components, EdgeEFFEX® and SUPERIOR® Exterior Dress-up Accessories, SuperGear® and SuperGear SS® Exhaust Accessories, SuperNuts®  Wheel Accessories, SportGrip® Interior Dress-up Accessories, and SAFE-T®  Assorted Safety Accessories.

Prior to joining Superior Automotive, Pointon spent five years as a sales and marketing consultant to Pilot Recreation and Firelounge Outdoors. Pointon was a founding partner in Quest Industries, a U.S.-based manufacturer of automotive accessories. He served as executive vice president for Quest Industries from 1993 to 2004. During his career in the automotive aftermarket, Pointon was vice president of special markets for Winner International, national sales manager for Rally Manufacturing and regional sales manager for Cal Custom/Hollywood Accessories.

DYK Automotive, LLC is the holding company for three automotive aftermarket companies, each operating independently as wholly owned subsidiaries including: Atlantic Pacific Automotive (AP Auto), Superior Automotive and Keltner Distribution. AP Auto is located in Germantown, Tenn., and specializes in the manufacture and distribution of high velocity, consumable automotive products and supplies at discount prices. Based in Springfield, Mo., Keltner Distribution distributes over 100 national brands of automotive parts, lubricants and chemicals to multiple channels including: jobbers, oil and lube distributors, car and truck dealers, independent service chains, as well as farm and home supply stores and grocery and tobacco businesses.

For more information on Superior Automotive, phone (800) 545-9882, or visit www.sup-auto.com.


About Superior Automotive

Superior Automotive, established in 1957, is a manufacturer and distributor of leading branded automotive accessory products to warehouse distributors and major automotive specialty retailers. Major product lines include RideEFFEX® Suspension Accessories and Components, EdgeEFFEX® and SUPERIOR® Exterior Dress-up Accessories, SuperGear® and SuperGear SS® Exhaust Accessories, SuperNuts®  Wheel Accessories, SportGrip® Interior Dress-up Accessories, and SAFE-T®  Assorted Safety Accessories.

For more information about Superior Automotive, visit www.sup-auto.com, or phone (800) 545-9882 ext, 210.

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