Perini & Associates Begins New Product: eperini Readview

Jan. 11, 2011 - PRLog -- Find out what to read or view from a leader in public relations services with the new "eperini Readview" section on the Perini & Associates website.

In a world where everyone is busy this new service is designed to take the trouble out of searching through hundreds of potential public relations resources.  "We do the work.  We make the recommendation," Michael Perini, owner, said.

Currently, there is no set timetable for the column.  It will be based on merit and not on a set schedule, according to Michael Perini, Owner.

"Occasionally, I will recommend a news article, book, blog post or short video clip," Perini said. "I want the posting to have value and a set schedule doesn't help me achieve the purpose of this service," he said.

The service is designed for those researching public relations practices and people interested in learning more about issues that have a PR impact.  "I think the column might also be useful to fellow professionals as it will be a ready resource," Perini said.

Perini's goal is to provide a full-service resource for public relations strategy, practices and trends through the company's website.  The column is just one of several services currently planned for 2011 to meet this goal.  One can find eperini Readview on the company website by clicking on the blog tab.  All posts are filed in the listed category.

Recent examples on eperini Readview include:

What the Internet Killed.  A review from NEWSWEEK. Please see http://blog.periniassociates.com/?p=1116.

Growing Up Digital.  An in-depth New York Times article. Click here at http://blog.periniassociates.com/?p=976 to read.

Working Twice As Hard. From CNN Money.com.  Visit http://blog.periniassociates.com/?p=894 for more.

To date more than 200 comments have resulted by this new service and can be found on the company website.

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