2011 Guide For Online Media Releases Launched

Jan. 1, 2011 - PRLog -- Online press releases have for too long been the sleeping giants of Search Engine Optimization. Internet marketers have been slow to recognize that they can produce and distribute their own SEO press releases – they mistakenly believe that this is something a PR consultant would have to do, and that it is a really expensive exercise.  Not so - on both counts.

To help her readers and clients to grasp both the power of online press releases, and to show them how they are created and distributed, SEO content writing expert, Kerry Finch, has sprung into 2011 with a January 1 launch of Powerful Press Releases http://www.pressreleasesforseo.com

How It Used To Be

Just a few short years ago, it was difficult to grab the attention of editors and journalists needed to get traditional media space.  If they opened your press release at all, its fate was at the whim of the person who opened the envelope.

The release itself needed to be created by someone trained in Public Relations who would prepare it in the format expected by, and acceptable to, journalists and editors.

This type of press release was the only way companies were able to get airtime or ink – and all too often it was only large companies that  received exposure.  After all they had PR and marketing departments and engaged PR consultants who had ‘contacts’ in the media.

How The Internet Has Reinvented Press Releases

The Internet has leveled the Press Release playing field. For internet marketers, along with the public relations industry, it’s now much easier to find laser-targeted groups of people who are interested in their message.  More importantly though, it is now easier and quicker for those prospects to find your message.

In Powerful Press Releases, Finch discusses how search engines draw interested parties to the messages in online press releases http://www.pressreleasesforseo.com and how, if keywords are used correctly, the message will gather momentum (become viral) through social networks. "Web 2.0 enables savvy marketers to engage their audiences rather than just deliver messages, they encourage their readers to take action - to buy, download or forward" explains Finch.

The internet has created a shift in traditional offline marketing thinking, from targeting mass markets to finely defined niches.  IMers invest time in identifying, profiling and analyzing their markets; they research ‘buying’ keywords used by those niches and create Search Engine Optimized (SEO) copy around this information.

"Internet marketers want ‘warm’ customers coming to their websites – people whom they have already identified as prospects – rather than attracting mass, unqualified, traffic." says Finch "Online press releases are perfect for this".

Powerful Press Releases explains why press releases are great for SEO, shows how to assemble them, and outlines the different distribution methods available.

Learn more about online press releases now at http://www.pressreleasesforseo.com

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Kerry Finch is a successful SEO content writer and internet marketer. Her clients include online business experts who seize the opportunity to implement her cutting-edge strategies for search engine optimization.

Her credentials include:

* Diploma in Marketing Management
* Member, Internet Marketing Association
* Member, Australian Society of Authors
* Platinum Author, Ezinearticles.com

Kerry operates a successful content creation business, Kerry Finch Writing http://www.kerryfinchwriting.com