IBM’s Giving Strategies Lead to Big Rewards According to Will Marre

Leadership expert, Will Marre, highlights IBM as a top company in the Winning is Giving strategy. By using technological innovation to promote social change, IBM is making a difference in communities world wide.
Dec. 30, 2010 - PRLog -- “Building a smarter planet isn’t simply a recipe for economic growth; it’s also a recipe for radically expanded economic and societal opportunity,” states Sam Palmisano, CEO of IBM.  IBM’s passionate commitment to using innovation as a tool for social benefit lands IBM on the list of Will Marre’s Winning is Giving Companies.  

Marre’s list of Giving is Winning companies stems from his extensive research, 21 Companies for the 21st Century (, being conducted with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not.    Through data research, executive interviews and in-the-trenches client projects with many of today’s thriving companies, Marre, is on a mission to show how successful companies are becoming unbeatable through strategies that are good for the community as well as the wallet.

According to Marre, IBM is indeed unbeatable. IBM’s World Community Grid initiative, for instance, utilizes grid computing technology to harness the tremendous power of idle computers to perform specific computations related to critical research around complex biological, environmental and health-related issues. The current projects include Help Fight Childhood Cancer, Clean Energy, and Nutritious Rice for the World, FightAIDS@Home, Help Conquer Cancer, AfricanClimate@Home, and a genomics initiative and research on Dengue Fever.

Marre states, “IBM has become obsessed with value creation.  That drive has only accelerated as IBM is at the forefront of focusing high technology to serve the highest good.  Their vision is of sustainable abundance.  A smarter planet, with healthier cities, clean energy, clean water and happier people.”  

Visit to find out more about Marre’s Winning is Giving list and get a special series based on his research findings, “Apple to Zappos: What Today’s Successful Leaders Are Doing That the Rest of Us Aren’t.”

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About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit
Source:Realeadership Alliance
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