Pocketstop To Provide Mobile Marketing Services For The Korbel Toast Life Sweepstakes At Big D NYE

Riding the success of three consecutive years as Texas’ largest televised New Year’s Eve celebration, Big D NYE returns to Dallas’ sleek Victory Park with an exciting live texting program powered by Pocketstop.
By: Pocketstop And Big D NYE
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Dec. 29, 2010 - PRLog -- Pocketstop, http://mymobilemarketing.com, has been selected to provide mobile marketing services for the Korbel Toast Life Sweepstakes as part of the Big D NYE event in Dallas, TX on December 31, 2010. Riding the success of three consecutive years as Texas’ largest televised New Year’s Eve celebration, Big D NYE returns to Dallas’ sleek Victory Park with hot new bands, a massive fireworks display and an exciting live texting program powered by Pocketstop.  Attendees, 21 years of age, can text keyword NYE followed by a toast to 678678 to be displayed on a big screen in Victory Park and automatically be entered for a chance to win a trip to Sonoma, California for a VIP tour of the Korbel California Champagne winery.  

Big D NYE is utilizing Pocketstop’s unique patent-pending mobile platform to execute the Korbel Toast Life Sweepstakes. The platform allows event attendees to send personal messages via phone to a dedicated big screen while simultaneously being entered for a chance to win the trip. Upon sending the text toast participants will receive a text asking for their birth date, which will qualify entries for the sweepstakes. Those under the age of 21, will be able to send toasts but they won’t be entered into the contest.  The drawing will take place on January 5, 2011 and the winner will be notified by a Big D NYE representative.  Big D NYE and Korbel are further engaging the crowd with pic-to-screen, voting and video playback.

“We are excited to help make the New Year’s Eve experience at Big D NYE more interactive for everyone,” said Lee Johnson Director of Implementation and Compliance for Pocketstop. “We want to provide a totally unique experience and enable people to see their photos and toasts on the big screen in front of thousands of people, while also giving them a chance to win a great prize.”

Korbel is giving away a trip for two to a Russian River Wine Country Getaway. The trip includes a behind the scenes VIP tour of the historic Korbel Champagne Cellars and special tasting of America’s number one premium methode champenoise California champagnes, a complimentary lunch ($20 maximum per person) with champagne at the Korbel Gourmet Delicatessen. A two-night stay with full breakfast each morning at the gorgeous Applewood Inn Resort, a short drive from the winery in Guerneville, California
Airfare and Rental Car.

Big D NYE is the Central Times Zone’s largest New Year’s Eve celebration.  Over 35,000 people attended Big D NYE 2010 and the live television broadcast was viewed by over 450,000 in the Dallas/Fort Worth DMA.  Television stations in Houston and New Orleans also broadcast Big D NYE.  Produced in partnership by WFAA-TV, the southwest’s largest ABC television affiliate and American Airlines Center, this outdoor Times Square experience is like none other in the area.  The free, family friendly event takes place in Downtown Dallas’ Victory Park, which is home to both the American Airlines Center and the WFAA-TV Victory Park studios.  Big D NYE boasts gigantic HD video screens, live music, special celebrity guests, and one of the largest New Year’s fireworks displays in the nation. For more information about the event visit www.bigdnye.com.

Pocketstop is the leading Dallas mobile marketing service provider. Servicing a wide range of customers including Choctaw Casinos, FINA 7-Eleven, Albertsons, and FC Dallas through a unique patent-pending mobile platform. Pocketstop executes mobile campaigns by utilizing text messaging, building mobile websites and developing mobile applications to provide its customers with a mobile solution enabling them to build their databases, engage and interact with end customers and track results. For more information on how Pocketstop can help you visit www.pocketstop.com.

WFAA is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites.  Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets.  Belo stations rank first or second in nearly all of their local markets.  Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development at 214-977-6490.

As Dallas' premier sports and entertainment venue, American Airlines Center host over 175 events a year, including sports, concerts and family entertainment. American Airlines Center is home to the Dallas Mavericks, Dallas Stars and Dallas Vigilantes. For more information, please visit www.americanairlinescenter.com.

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Pocketstop is a mobile marketing service provider. Pocketstop provides its customers with a mobile platform enabling them to build their databases, engage and interact with end customers and track results of couponing, sweepstakes and events.
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Industry:Entertainment, Mobile, Event
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