Frozen Foods Provide Healthy, Affordable Alternatives to Dining Out as Market Grows
Marketers and retailers of frozen foods have capitalized on recessionary conditions to offer consumers alternatives to expensive dinners out.
“A lingering effect of the recession is that consumers are eating at home more. This trend has had a positive impact on the frozen foods market, as consumers turn to the freezer aisles to supplement more expensive fresh produce and meats,” says Don Montuori, publisher of Packaged Facts. “Additionally, microwaveable frozen products provide a quick and easy lunch-at-work for those looking to avoid pricey lunches out.”
While the economy is impacting the spending of the majority of U.S. consumers, spending on food has been affected to a lesser extent, according to the report. The new economic reality feeds two opposing trends in consumer goods markets, including frozen foods: premiumization (upscaling) and cutting back (downsizing)
Beyond the recession, one of the biggest macrotrends in the food industry is consumers’ demand for products that meet their health, wellness and nutrition needs. Many frozen foods marketers actively promote their goods based on health claims, whether based on calorie count (e.g., portion-controlled frozen entrees), preparation method (e.g., steam-in-the-
As the nation slowly pulls out of the recession, frozen food sales are expected to be buoyed by new product introductions, especially in the case of innovative health- and convenience-
Frozen Foods in the U.S., 3rd Edition examines the U.S. market for frozen foods and beverages sold to consumers through the entire retail spectrum. The report takes an omnibus approach, providing a broad overview of the frozen foods market as a whole tracking five main classifications:
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About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.
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Page Updated Last on: Jul 22, 2011