The Chicago Automobile Trade Association renews with Text2Drive to power its Mobile Marketing

Dec. 28, 2010 - PRLog -- Texting has become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.
Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with Text2Drive to harness the power of this communication channel throughout this year’s Chicago Auto Show. CATA will incorporate the Text2Drive Mobile Marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CATA’s promotional advertising campaigns leading up to the show. The innovative Text2Drive Platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating a “buzz” around special events, featured vehicles and show promotions.  
“The best part about Text2Drive is that it provides multiple benefits to our attendees and exhibitors,” said Dave Sloan, president of CATA. “Not only can we leverage this technology to help us promote the show and use it throughout the show for marketing, our exhibitors can use it to uniquely promote their brands. Imagine someone at the show looking at the new Chevy Camaro and wanting more information, using Text2Drive they can immediately receive pictures and all the important information about the vehicle right to their phone.”
Text2Drive offers car shoppers a very quick, easy and hassle-free method of obtaining vehicle information without the need of the Internet on their phones. “According to Nielsen only 30-40% of consumers have Internet connectivity on their phones. Text2Drive allows car shoppers to search inventory, receive vehicle information including photos and special incentives, and communicate instantly with sellers via text messaging from their cell phones,” said Gregg Owen, CEO & Co-Founder of Text2Drive. “Text2Drive offers many compelling reasons for consumers to opt-in, resulting in our clients being able to create large mobile networks. Once the network is created we afford our clients the ability to easily collect, track, and organize this data so they can continue to remarket their products and services to interested consumers.”
In addition to the auto show campaign, the CATA has created an introductory Text2Drive program for their dealer members.  This program provides tools for the dealer’s website while incorporating the Text2Drive online mobile number collection widget on Drivechicago.com.

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