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Follow on Google News | Recent Study: My School, My Tools: The impact of consumer technology on higher educationNew Education research report from Ovum is now available from Fast Market Research
Features and benefits Offers insight into consumer behaviors and how these are driving the adoption and use of emerging technology. Explains the implications of consumer technology trends on the higher education IT infrastructure. Raises issues institutions should be aware of as technology blurs the lines between personal and academic life. Highlights tools popular among consumers and how they can be integrated into the learning environment. Highlights Consumers are accessing maps on their phones, conducting comparison shopping, and reading books and magazines all on a handheld device that can connect to the internet virtually anywhere. Institutions must now consider the use of emerging technologies are likely to impact their own IT infrastructure. Given the rise of older, non-traditional students entering higher education, institutions will be doing themselves a disservice by neglecting the technology needs of this user base. Institutions must evaluate how and what students are using in order to provide the necessary IT support. In an effort to create a cost-effective and flexible IT infrastructure, and motivated in part by the increase in consumer preferences for online services, institutions are turning to SaaS solutions. Therefore, vendor role gains increased importance as institutions look to provide a well-integrated, secure environment. Your key questions answered Gain insight into the important consumer-centric trends impacting higher education's technology ecosystem. Understand what factors influence consumer propensity to adopt technology and in turn, how institutions should provide tools and services. Determine what devices, applications, and services will gain traction in the higher education market. For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: TABLE OF CONTENTS Summary 1 Catalyst 1 Ovum view 1 Key messages 2 Market Context: the demands of the Digital Consumer in Higher Education 8 Shifts in consumer trends are changing the institution- Institutions need to look beyond Gen Y 13 Institutions need a strategy for adapting consumer technology preferences for higher education 20 Proficiency with social media is key to long-term student success 22 Business Focus: Whatever changes may come, institutions must not forgo basic best practices 27 IT trades its role as a solution provider to become more service and support-oriented 27 If it doesn't pay, don't put it in play 28 Bring down the physical walls to break down the mental blocks 29 Technology Focus: Manage proliferative innovation with an eye on consumer technology trends 32 Consumer electronics are changing how knowledge is delivered 32 Network uptime is critical to supporting a technology-centric campus 35 With the good comes the bad: greater security risks abound 36 Institutions are embracing tools consumers are already using 40 Recommendations 45 Recommendations for institutions 45 Recommendations for vendors 46 APPENDIX 48 Further reading 48 Citations 49 Methodology 49 Author 49 Ovum Consulting 50 Disclaimer 50 TABLE OF FIGURES Figure 1: Spending on electronics by college year, 2009 and 2010 10 Figure 2: Price war among e-readers forces consumer costs down 12 Figure 3: Apple iPhone and iPad user profiles 14 Figure 4: US unemployment rate from January 2007 to September 2010 16 Figure 5: Age of Facebook users (2009 - 2010) 18 Figure 6: Importance of owning gadgets of personal technology items that are up-to-date in the US (July 2010) 19 Figure 7: Data breaches at US higher education institutions in September 2010 38 TABLE OF TABLES Table 1: Generational differences in online activity 17 About Ovum Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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