Telecoms Companies Race Ahead With Social Media

It seems the social aspect of business has become more and more relevant with social media sites such as Facebook and Twitter. Maintaining online updates with the latest news will ensure good communication between you and your clients.
By: Daid Clarke of DBS Telecoms
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* Twitter
* Facebook
* Social Media
* Telecommunications

* Business
* Marketing
* Internet

* Lincolnshire - England

Dec. 20, 2010 - PRLog -- Lincolnshire UK: Social interaction and personal relevance when it comes to service is becoming more and more important with online businesses. Small, medium-sized and rising telecoms companies, also known as SMARTs, have become increasingly aware of this and are miles ahead when it comes to social media involvement. With businesses recognising the importance of online presence and a study carried out by analyst firm, Telesperience stating that “online customer service is now the most popular channel”, it makes sense to be as involved as possible with the social media giants.

There are multiple reasons why such companies should get involved with social media, one of the main ones being their increasing relevance in searches and how the importance of more local and personal information is considered more significant in searches. The search engines aim to provide results that are applicable to you as an individual. They often determine how a company ranks in results and consequently how many potential customers are passed onto a site, so keeping on top of their game is a no brainer.

Another key aspect to business social interaction would be to improve customer service and satisfaction. Telesperience also found out that 88% of SMARTs aim to improve customer loyalty rather than have a big client turnover. 76% are hoping to reduce the volume of customer complaints and a further 73% intend to speed up the resolution of such issues.

Many of the customer systems used by SMARTs said to have not reached the satisfaction of their customers. Only 34% of these telecoms companies have admitted to being satisfied with the service of their systems. It seems that delivering a service from every media platform and becoming more and more accessible to your customers would be a good way to improve on this.

With Telecoms companies such as  being at the peak of communication, it only makes sense that this aspect remains a priority between themselves and their customers. The amount of investment Telecoms companies are placing with social media, whether it is time or money and rewarding or not remains to be seen. We can see the importance of wall posts and tweets but whether this applies to all business markets is still to be proven. However, the one to one service you can provide via social networking is sure to make the customer feel more personally valued and enhance your customer service to be a more individual one.

Maintaining good customer experience and service should still remain wherever interaction or purchasing takes place. Being on top of all levels of customer service in any form, whether over email, on the phone, face to face or even advertising and maintaining quality should support all pillars keeping the business standing in the competitive online world.

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Tags:Twitter, Facebook, Social Media, Teleocms, Telecommunications
Industry:Business, Marketing, Internet
Location:Lincolnshire - England
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