Brand Periscope Delivers Compelling Brand Identity for Raleigh Custom Home Builder

Dec. 13, 2010 - PRLog -- With a classic and professional look that projects the high quality of a high end custom home builder, Brand Periscope is announcing the launch of a new brand identity for Foland Custom Homes.

Rick Thompson, founder of Brand Periscope, a Raleigh-based branding and Internet marketing agency said “The new brand identity for Foland Custom Homes is the first step in creating a strong local brand presence for one of the area’s distinguished custom home builders.  Our design objective was to create an elegant, distinctive brand mark that embodied the outstanding quality, craftsmanship and professionalism the home owner enjoys when they have a home building experience with Foland Custom Homes.  Greg Foland has great attention to detail as a builder and we wanted to make sure that important characteristic came through in his brand design.”

According to owner Greg Foland, “It was such a pleasure working with Brand Periscope on the design of my new company logo.  They took the time to thoroughly understand my business before presenting me with an unexpected variety of unique and creative logo designs to choose from.  After making a selection, Brand Periscope’s professional team continued to work with me to refine the logo until it was absolutely perfect!  I couldn’t be more pleased with the final product.”  

“Foland Custom Homes is like many local businesses we work with”, said Thompson.  “They know it is important to present a quality image to the market, but they are often so busy they find it hard to carve out the time to invest in their own business.  Adding to the challenge for Greg was the fact that he is, to some degree, a perfectionist.  He didn’t want to start something unless he knew it would turn out to meet his very high standards.  We are vey excited about his new brand and logo and we are even more happy that we were able to deliver on his expectations.”

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Brand Periscope delivers leadership branding and Internet marketing services that drive sales including breakthrough brand designs, web design, seo, ppc, and customer loyalty and referral programs.